We’re excited to introduce you to the always interesting and insightful Lisa Hurley. We hope you’ll enjoy our conversation with Lisa below.
Lisa, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
As an activist, a part of my remit is to shine a light on issues affecting my community. As a Reiki Master, it is my duty to do whatever I can to help to make things better: to heal, uplift, elevate, and nurture. Out of the intersection between my activism and my healing work, The Great Exhale was born.
I founded The Great Exhale in order to serve and support Black women like myself who are in search of a respite from harmful spaces and organizational cultures. The Great Exhale is a private membership community designed to be a soft, safe, healing sanctuary where Black women around the globe can relax, lay their burdens down…and exhale.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am an entrepreneur, writer, speaker, and award-winning activist. My work centers Black women, and encompasses self-care, community care, introversion, and Black joy. I am the Founder of The Great Exhale, the award-winning private membership community where Black women can relax, lay their burdens down…and exhale. I am also the Founder of For The Culture And The Coins™, a movement dedicated to inspiring Black people around the globe to build whole-life wealth.
As you can probably tell, I’m a fan of building my own table rather than waiting to be invited to one. That’s how The Great Exhale came into being. I saw a need and decided to fulfill it; I saw a pain point, and stepped up to do my part to make things better. I am unabashedly proud of that.
The #BlackWomanCrisis has been brewing for decades – probably longer – and of late it seems to be coming to a head. Just look at the experiences of Supreme Court Justice Ketanji Brown-Jackson, actresses Angela Bassett and Taraji P. Henson, former First Lady of the United States Michelle Obama, and most recently University Vice President Dr. Bonnie Candia-Bailey, who tragically died by suicide as a result of workplace mobbing. The Great Exhale provides some relief from this kind of experience, as well as support, sisterhood, and survival strategies.
In addition to supporting Black women on an individual/personal basis, The Great Exhale is also an ideal strategic partner for organizations that are serious about improving employee retention. Providing/sponsoring memberships to The Great Exhale helps companies to:
The private members-only site (www.thegreatexhale.com)
The public site (www.itsthegreatexhale.com)
Cool TGE merch (https://www.
The LinkedIn page (www.linkedin.com/company/its-
Other social media platforms (https://linktr.ee/
The membership site is tailored to high-achieving Black women who are ready to:
Enjoy community with a supportive sisterhood…
Experience greater psychological safety…
Embrace ease and divest from overwork…
Liberate themselves from code switching…
Be as excellent or as average as they choose…
Share their stories with like-experienced™ people…
Be seen and validated by folks who understand…
Live a softer, happier, more fulfilling life…
Members benefit from:
Community Support
Connection with a nurturing community of like-minded women.
Exclusive Resources
Access to bespoke courses, events, and learning journeys.
Empowerment & Motivation
Uplifting content to keep them inspired, centered, and focused.
Networking
Opportunities to build authentic connections.
Opportunities to promote their products & services.
That’s a lot of detail, but it all really comes down to how the community is enjoying the space. The response has been overwhelmingly positive. Here’s what some of our members have had to say:
“There are no words to express how safe and soothing this space is, how important it is…As a mental health advocate and a researcher I can say without a doubt this space is needed, it’s vital, and it will continue to be.” — Chantell F.
“The Great Exhale is a vibe, a balm and an amazing collective. I am in awe of the intelligence, compassion and creativity of this group of Black Women. A few sentences is not enough to explain how groundbreaking this movement is. A safe and secure place for women who look like me is so necessary. The healing, laughter, and collective compassion are black joy in a bottle. – Valerie P.
“#TheGreatExhale what a breath of fresh air it’s been in my new found journey of life…Thanks for seeing me when I lost myself. – Cheryl B
“I signed up at The Great Exhale today. My work here is done, today is already great. If you’re a black woman, ANYWHERE in the world, please join this soft place of sisterhood and support.” – Anya S.
“There are no words to express how safe and soothing this space is, how important it is…As a mental health advocate and a researcher I can say without a doubt this space is needed, it’s vital, and it will continue to be.” — Chantell F.
What do you think helped you build your reputation within your market?
As the Founder and face of the brand, what has helped me most is being consistent and authentic. That means showing up regularly – not necessarily daily – but frequently enough that you remain top of mind. But that is just about being visible.
Beyond visibility is purpose and contribution. You must be driven by a purpose deeper than “likes” and think about what you are contributing to your audience. I have shown up on LinkedIn almost daily for several years, and built my reputation brick by brick, post by post, one day at a time. And I have shown up authentically, sharing wins of course, but also sharing losses, reversals, struggles. People have to know that they are interacting with a real human being.
Being focused and sticking to my lane has also served me well. I am known for writing and advocating around self care, pay equity, introversion, and a few other topics—and I stick to those. This helps to build trust and meet expectations. When I decided to found The Great Exhale it was not a surprise to anyone who had been following me for a while. It made sense for someone who is a Reiki Master, activist, affirmations expert, writer, and career creative to build a space and brand focused on healing and community care.
Probably the biggest factor in building my reputation is doing what I agreed to do. One must be trustworthy and reliable. If you commit, then deliver.
We’d love to hear the story of how you built up your social media audience?
I actually started out on Instagram. I’m still there, but it’s not my main platform. I’m currently at over 100K followers on LinkedIn. That platform works for me because I love to write (I’m actually a writer by trade) and it’s less about “here’s a cute photo of me.” Now…I love a cute pic like anybody else, but I will probably always love words more than pictures because writing plays to my strengths. My tips for growth are:
First, focus. You can’t and shouldn’t be on every platform. Choose a few that work for you and build those.
Learn the platforms you’re focusing on. Each platform has rules and hacks. Learn. Apply. Repeat.
Play to your strengths. As I explained above, I’m a words person, so I do words. I have people in my circle who are great with video content, so they lean into that.
Be social. It’s called social media for a reason. For me, that means responding to as many comments as possible and actually engaging with people.
Be consistent. You don’t have to live online, but it’s a good idea to show up frequently and consistently so that your audience is expecting you to show up. If you post randomly, your audience will show up randomly.
Give more than you ask. Pour into your audience and your community without constantly asking for favors, that way if/when you do have a need, people will be more willing to help you.
Contact Info:
- Website: https://happyhappyphoenix.com/
- Instagram: https://www.instagram.com/happyhappyphoenix/
- Facebook: https://www.facebook.com/happyhappyphoenix
- Linkedin: https://www.linkedin.com/in/iamlisahurley/
- Other: https://linktr.ee/lisahurley https://www.tiktok.com/@thelisahurley
Image Credits
Shanna Allen