We’re excited to introduce you to the always interesting and insightful Lisa Benson. We hope you’ll enjoy our conversation with Lisa below.

Lisa, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

I help overwhelmed Veteran & First Responder entrepreneurs, strategize and leverage their organic growth by creating a strong online presence, increasing their platform size, and attracting their ideal clientele.

As a veteran, I know how difficult it can be to make a career change. You’ve spent years honing your skills and helping others in your profession, but now you’re ready to move on and start your own business.

Helping Veterans & First Responders entrepreneurs create their business vision by creating their strategic marketing plan, helps them organize themselves and focus on the things that will get them results! Staying true to myself, taking accountability on my own shoulders, and creating a business that can serve others, are what make me happy.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

I always knew what I wanted.

I’ve spent a lot of my life living numerous lives. From the military to a massage therapist and now a Digital Marketing Strategist, Social Media Manager, and Consultant.

I went through life doing what I was told to do, or what I thought, was right – which was following the rules and working hard to do my best; it left me feeling flat and defeated.

I decided in 2017 I’d had it and took my life into my hands and changed my life by starting DeBella DeBall Designs. Furthermore, I learned what it’s like to be happy and free, with no rules or boundaries holding me back. I let go of the old me and embraced who I am now.

In just 5 years, I’ve grown into a company that has helped hundreds of business owners with their social media strategies. Back when I started in the industry, I was an entrepreneur myself. I knew what it was like to run a business and be on top of your social media game—but only because I was doing it myself!

I’m a self-proclaimed marketing nerd. I love studying the latest trends in digital strategy and seeing how they’re implemented by other companies.

But it wasn’t until I started working with Jennifer Dawn Coaching that I really understood what it meant to serve others.

The Digital Strategy I created for Jennifer Dawn Coaching and her clients has given me an even stronger passion to help those that serve. I can build their full Marketing Plan, but when they need business coaching, Jennifer Dawn is my go-to.

I love helping others reach their goals, and I believe that what you put out there is what you get back. That’s why I am committed to helping others succeed in whatever they do.

What else should we know about how you took your side hustle and scaled it up into what it is today?

I started DeBella DeBall Designs in 2017. It was a part-time gig – to start making money at a hobby I had been doing since 2009 as a regular content creator for a non Profit.

In 2018, I took on a full-time role with a company that allowed me to learn more of the all-encompassing skills of a Marketer, from events to Ad creation, I did it. While it was great to have an official title, my heart kept bringing me back to serving those who served in a larger capacity. In 2021, I took myself out of the office and started growing my vision and brand.

January 2022 brought me to work with Jennifer Dawn Coaching on their Digital Strategy, Social Media Management, and Consulting. We were able to not just consult but collaborate towards the growth of businesses across many industries; this is when things really took off! Which was a big step for my business, and its growth.

With all these transitions, I have seen my business not just doubled, but tripled.

Any insights you can share with us about how you built up your social media presence?

You can find success with social media marketing if you know what to do. Facebook, Instagram, TikTok and Twitter are all platforms that allow for content creation as well as consumption, so it’s important not only have a presence but also have a strategy for creating engaging posts regularly – this will keep your followers interested in who they follow!

Add time to your schedule each week that will be when you work on social media, stay consistent and just get started. Remember, you don’t have to be everywhere right away.

Here a few quick tips to start growing your following on your chosen platform:

First, research where your followers are and start there. Look at who is already engaging with you, and start engaging with them. This will help you find more people like them and engage with them as well.

Then, look for keywords from your industry and find the most popular content around those topics. Start practicing what you saw that was successful—you’ll probably be able to apply it to your own content as well!

At this point, collect data to see what kind of content resonates best with people. You can do this by using a tool like [Metricool], or just asking friends or family members who are also active on [platform]. You might be surprised by what they say!

Finally, interact with the people interacting with you—greet new followers and respond to comments and messages they leave! Also interact with their content as well: if they share something that interests you, share it back! Think of this as a place where you can get social

The more you interact with your followers, the better. Greet new people who follow you or take time to comment on what they’re posting. You can also respond directly to any messages that come through this platform so it’s never just a private conversation between two parties – everyone benefits from being social here in an open environment where anyone could walk up and join at anytime.

Contact Info:

• Website: www.debelladeball.com
• Instagram: https://www.instagram.com/debelladeballdesigns/
• Facebook: https://www.facebook.com/DeBellaDeBallDesigns
• Linkedin: https://www.linkedin.com/in/lisa-benson-12dbdb/
• Twitter: https://twitter.com/DeBellaDeBall
• Other: https://www.tiktok.com/@debelladeball