We caught up with the brilliant and insightful Lindsey Malone a few weeks ago and have shared our conversation below.

Hi Lindsey , thanks for joining us today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

Makeup became an outlet for me after my marriage ended. I wasn’t always uplifted or made to feel beautiful, so when I left my ex-husband, instead of going out and partying, I stayed home and immersed myself in makeup. I spent hours experimenting with special effects looks, practicing techniques, and perfecting my craft. It became more than a hobby—it was a form of healing and self-discovery.

I always knew makeup helped me feel more put together and confident, but it wasn’t until people started asking me to do their makeup that I realized this was something I wanted to pursue professionally. Every face is unique—every skin tone, texture, wrinkle, scar, and feature tells a story. That individuality is what makes this work so meaningful to me.

Through my journey, I discovered the true power of makeup. I learned that I didn’t need it to feel beautiful myself. Instead, I found joy in what it could do for others. Watching a woman see herself in a new light, stand a little taller, or smile a little brighter after sitting in my chair is incredibly rewarding. Empowering women to feel confident and beautiful in their own skin has become the most fulfilling part of my career, and it is more meaningful than anything else I have accomplished in this industry.

Lindsey , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi, readers! My name is Lindsey Malone, and I am the sole owner of BeatFace By Lindsey.

I have nearly 10 years of experience in makeup artistry, including airbrush, special effects, and traditional makeup applications. I am a self-taught freelance artist born and raised in Houston, Texas, specializing in bridal and wedding makeup. My kit includes everything from affordable drugstore favorites to luxury products found at Ulta and Sephora. At the moment, one of my favorite products is the silicone-based airbrush foundation from Temptu.

As a self-taught artist, I approach every appointment differently because no two people are the same. Every client has unique features, preferences, and goals, and I do my best to tailor each experience to their individual needs. From flower girls to mothers of the bride, I take pride in listening carefully and creating a look that enhances natural beauty while allowing my clients to still feel like themselves when they look in the mirror.

Many of the women who sit in my chair are wearing professional makeup for the very first time, and seeing their reactions when they look in the mirror is one of the most rewarding parts of my job.

The best part of what I do isn’t always the makeup itself. That’s the easy part. I am confident in my ability to provide a service my clients will love. What means the most to me is getting to know people and building lasting relationships.

Over the years, I’ve had the privilege of growing alongside many families. From quinceañeras and graduations to weddings and family portraits, I’ve been invited back to celebrate some of life’s most meaningful milestones. I get to share in the joy of special occasions, holidays, and cherished memories. In many ways, you become part of each other’s lives, and it is such a beautiful thing to witness.

I also love teaching makeup application. There is power in knowledge, and many women simply don’t know where to start when it comes to makeup. With so many products available, it can feel overwhelming. During my one-on-one lessons, I take the time to shop with you for products that fit your goals and lifestyle. Together, we’ll create a practical, everyday makeup routine, and then I’ll guide you through the application process step by step. You’ll learn by doing, building confidence with every brush stroke.

Over the years, I’ve worked with many mothers who have spent so much time caring for everyone else that they’ve forgotten how to care for themselves. Messy buns, oversized shirts, yoga pants, and no makeup often become the norm. There is absolutely nothing wrong with that, but on the days when you want to put a little extra effort into yourself, I want to be the person who helps you feel comfortable and confident doing so. I always say, “When you look good, you feel good.”

And now, to my brides and bridal parties—where would I be without you?

I can’t even begin to count the number of bridal parties I’ve had the honor of working with over the years. It amazes me how much love I have witnessed through this career. Weddings are beautiful, but they can also be stressful. We all know that if something can go wrong on a wedding day, it probably will. That’s why I take such pride in the experience I provide for my brides.

My goal is to create a calm, relaxing environment where a bride can feel pampered, cared for, and confident amidst the chaos. The last thing anyone should worry about before walking down the aisle is their makeup. One of my favorite moments is when the groom sees his bride and later thanks me for helping her feel beautiful. Most men I’ve spoken with don’t necessarily love heavy makeup, so when they tell me how beautiful their bride looked, I know they truly mean it.

People often ask what sets me apart from other makeup artists. Truthfully, I don’t think it’s the makeup itself. Makeup is a skill that can be learned. What sets me apart is my heart.

I believe God has given me a purpose: to love people where they are and to provide an experience filled with laughter, heartfelt conversations, tears, encouragement, prayer, and the Gospel. Being invited into some of life’s most special moments is a privilege I never take for granted. Someone else could easily be in my position, and I am grateful every day for the trust my clients place in me.

My hope is that the people I meet remember me not only for my talent as a makeup artist but also for the kindness, care, and genuine love I bring into every situation. Creating beautiful makeup is important, but creating meaningful connections is what truly matters to me

How about pivoting – can you share the story of a time you’ve had to pivot?

There came a point in my career when makeup started to feel more driven by money than by the experience itself. Makeup had always been a passion of mine—something I genuinely loved and never considered “just a job.” But as my business grew, I found myself working a full-time job during the week while booking clients nearly every weekend. I was constantly on the go and, honestly, burning the candle at both ends.

As a single mom of three, I realized I wasn’t creating the balance I wanted for my family or for myself. When I welcomed my daughter in February 2023, I made the difficult decision to step back from my business for about a year, taking on only a small number of clients. It wasn’t an easy choice, but it was a necessary one.

That season allowed me to slow down, focus on my family, and reconnect with the reason I fell in love with makeup in the first place. It reminded me that this career is about so much more than bookings or income—it’s about creativity, connection, confidence, and serving others. The break helped me rediscover the joy that first inspired me to pursue makeup artistry, and I returned with a renewed sense of purpose and gratitude for the work I get to do.

How can we best help foster a strong, supportive environment for artists and creatives?

I believe society can best support artists and creatives by recognizing the value they bring beyond the final product. Whether it’s makeup artistry, photography, music, painting, or writing, creative work is deeply personal. People often see the finished result but don’t always see the years of practice, sacrifice, education, and passion that went into developing that skill.

Supporting artists starts with respecting their craft, fairly compensating them for their time and expertise, and understanding that creativity is real work. It also means creating opportunities for artists to learn, collaborate, and share their gifts with others.

I think it’s equally important to encourage creativity at a young age. Not every child will become a professional artist, but creativity teaches problem-solving, confidence, self-expression, and innovation. When we invest in arts programs and creative spaces, we’re investing in future generations.

As a makeup artist, I’ve seen firsthand how creativity can transform lives. Art isn’t always about creating something beautiful—sometimes it’s about helping someone feel seen, confident, and empowered. A thriving creative ecosystem is one where artists are supported not only financially but emotionally and professionally, where their contributions are valued, and where they are encouraged to continue creating without feeling like they have to sacrifice their passion to survive.

When artists are supported, entire communities benefit. Art brings people together, tells stories, preserves memories, and reminds us of our shared humanity. That’s why investing in creatives is really an investment in people.

Contact Info:

• Instagram: https://www.instagram.com/beatface_bylindsey?igsh=MWgxN3pvNG40ZnpzMg%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/share/1D4JDs67P6/?mibextid=wwXIfr

Image Credits

Crystal Smiley Photography
Magnolia Silks
Chasity Sereal-Jenkins