We recently connected with Lilach Mazor Power and have shared our conversation below.
Alright, Lilach Mazor thanks for taking the time to share your stories and insights with us today. Let’s talk legacy – what sort of legacy do you hope to build?
I’m hoping my legacy will be something bigger than this company. We are creating a fun place to work with many opportunities for our employees, we are changing the stigma of cannabis and we are doing it as a women-owned-business in a male-dominated industry.
I often speak about the challenges we are facing as a self-funded, small business and as a momtrepreneur. I do it because I want people to know that while it might not be easy, it is possible! Chase your dreams, work hard and surround yourself with the right people and you can do it, too.
On the business side, I hope our legacy will be our brands. I hope our products will have positive impacts and help people’s health and wellness. We get to do what we love and improve people’s well-being at the same time — it’s magical.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I was born and raised in Israel and moved to Arizona in 2006. I always had an entrepreneurial spirit and as a believer in the benefits of cannabis, I jumped on the opportunity to be in this industry back when Arizona legalized medical cannabis in 2010.
Mazor Collective is an umbrella company for several cannabis brands, including one of the longest-standing cannabis dispensaries in North Phoenix– Giving Tree Dispensary. We are also an independent business and one of only a few female-majority-owned cannabis licenseses in Arizona. The company cultivates, manufactures and distributes a variety of cannabis brands including the number one capsule seller in Arizona–Kindred Cannabis. The company also has Revelry, a cannabis brand for perimenopause and menopause and our newest addition, Sneakers, a preroll brand.
I am also creating a place that is exciting, fast-paced and fun. We are working towards progress in this industry and creating change with the launch of a product like Revelry. This entire product line enables women to rebel against the physical and emotional effects of menopause through reliable, plant-based products with reassuring, honest information.
I want to improve the lives of others by providing tools to alleviate stress, anxiety and overall barriers in their lives. I am hiring and employing people who can be leaders in this industry. I am also a mom of two boys so I think bigger than just what I can do in my corner of the world. Everything I do is about creating a ripple effect that can ultimately be felt by my children when they are adults. It’s about leaving the world a better place.
Additionally, I love creating brands with purpose. We recently launched Revelry Cannabis for menopause. This line has three products: Revelry Day Capsules, Revelry Night Capsules and CBD Intimacy Oil. Each addresses a very specific need with women experiencing the symptoms of perimenopause and menopause. Revelry Day Capsules provide a discreet, low-calorie, and 100% hormone-free daily microdose of cannabis designed to reduce anxiety and irritability, improve mood and stay sharp without the “high”. Revelry Night Capsules are to be taken before bedtime and designed to help you fall asleep faster and stay asleep. The Night formula takes advantage of the “entourage effect” of cannabis, pairing 10 mg THC and 10 mg CBD in a one-to-one ratio that will give you the mental and physical relief to enjoy restorative sleep. Lastly, the Revelry CBD Intimacy Oil is for those experiencing vaginal dryness — a common symptom during periods of hormonal change. The oil is a pH-balanced blend of peppermint oil, vanilla and full-spectrum CBD extract that delivers a cooling effect designed to improve blood flow, enhance intimacy, and soothe delicate skin.
My goal is to make a difference within the company, the industry and the world. In the past seven years, we have raised over $110,000 for various charities while completing countless volunteer hours. As a federally illegal product, we are challenged at every step, including advertising restrictions, banking, taxes, capital raise etc. Despite those obstacles, I love what I do because I know we’re changing history!
Can you share one of your favorite marketing or sales stories?
When we were preparing to launch Revelry Cannabis, so many people told us it would not work. They said women in “that” age category were not cannabis users. Of course, there is also the stigma around even the subject of menopause. No one wants to openly talk about it. It’s something we sweep under the rug and millions of women are suffering in silence–every day. The need is out there and it is very real.
When we created our brand identity, we set out to be honest about what it’s like to be a woman in our culture and, in particular, how Western culture approaches the complex themes of aging, gender and menopause. The result is a candid and witty brand that takes some people off guard. At one point, someone told us to “be nicer and more gentle”. “Don’t use curse words in your marketing–that’s going too far.” I guarantee you that the mom out there, the wives of today and the female leaders are making sacrifices on a day-to-day basis, working hard and taking it all in stride with little to no sleep or help. We felt it was needed to let women be heard and allow them to feel their power. Our mission is to enable women to rebel against the physical and emotional effects of menopause through reliable, plant-based products and reassuring honest information. We felt that this rebellion needed to be expressed in the marketing.
Can you open up about how you funded your business?
In 2010, I began the process of applying for a cannabis license. The following year, I was notified that I was approved. I had to create a business plan for investors willing to buy into my company. I put together what I thought was a great plan. That is until I realized that the funding I was requesting was off by one zero – a massive difference!
Back in 2011, cannabis was such a new venture that there were a lot of unknowns. Investors did not want to take the risk, butwe knew we were doing the right thing and we put all of our own money into the company. And when I say everything – I mean everything. My husband and I borrowed against our 401Ks and emptied out all of our savings. We were all in. We almost didn’t do it. I look back now and realize how close Mazor Collective was to never happening. But I think a lot of businesses and entrepreneurs have similar stories of risk. If it was easy, everyone would do it.
- Website: https://www.revelrycannabis.com/
- Instagram: https://www.instagram.com/lilachmazorpower/
- Facebook: https://www.facebook.com/revelrycanna/
- Linkedin: https://www.linkedin.com/in/lilach-mazor-power/
- Twitter: https://twitter.com/LilachPower