We’re excited to introduce you to the always interesting and insightful Len Evans. We hope you’ll enjoy our conversation with Len below.

Len , looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

My business partner Jeff Dorta and I came up with the idea to create Project Publicity in 2002. We both worked in the entertainment industry at other companies and realized there was a need for a PR firm that specialized in LGBTQ+ publicity. Back then, this was rare so we had created a unique niche for ourselves in the industry and today there are many competing agencies that have divisions that specialize in LGBTQ+ outreach.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Publicity fell into my lap with an internship I had with a company called Jason Weinberg and Associates in NYC. I had no prior experience in PR and learned the ropes from Jason by answering calls at the reception desk, attending red-carpet events to mingling with their celeb clients which then included Molly Ringwald, Justine Bateman, Ricky Lake, Aida Turturro and Taylor Dayne. I then gained enough experience to explore other opportunities in the industry by working for leading event publicist Peggy Siegal Company for a few years, coordinating high profile events for Bridgehampton Polo, Harvey Weinstein, Martha Stewart and all the top film studio head honchos Martin Scorsese, Michael Shamberg, Steven Spielberg and Barry Sonnenfield then I switched gears and transitioned into fashion/entertainment and landed a job for Michael Flutie at Company Management, launched a PR division within his firm called Flutie Media and handled accounts for actress Alexis Bledel who was starring in the TV sitcom Gilmore Girls, would fly out to LA to assist her while on set, landed model actress Jaime King a Revlon contract and did PR for Make-Up For Ever, Umberto Giannini and Simplicity Magazine.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele at Project Publicity is word of mouth. When a client is satisfied and can see results from your our PR efforts they recommend us to their peers.

Can you tell us the story behind how you met your business partner?

I have special special bond with my business partner Jeff Dorta whom I’ve known for over 36 years. We met in the 9th grade in high school and have remained best friends ever since. He’s more than just my co-founder at Project Publicity – Jeff is my extended family.

Contact Info:

• Website: www.projectpublicity.com
• Instagram: @projectpublicity
• Facebook: @projectpublicity

Image Credits
Credit to Project Publicity