Alright – so today we’ve got the honor of introducing you to Lauren Galbraith. We think you’ll enjoy our conversation, we’ve shared it below.

Lauren, thanks for taking the time to share your stories with us today We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

One of the biggest changes in the photography world is the growing demand for authenticity. In the past, photoshoots often featured families or couples standing still, smiling at the camera, and posing stiffly. Today, those rigid and overly “perfect” images are becoming less common, making way for photos that capture genuine connections. Photographers are taking a more hands-off approach, allowing people to simply be themselves—and it’s the best shift the industry has seen.

Families are now being documented in their most natural and unfiltered moments—snacking, playing, embracing the chaos, and wearing outfits that truly reflect who they are. Couples are opting for more “fly on the wall” sessions and wedding photography, creating space for their real dynamics to show through. Photography has finally embraced true candid moments, giving families and couples images that serve as an honest reflection of their lives, relationships, and personalities.

I would say this trend has been monumental for my business, because I have really thrived with this being my motive. I am way more confident encouraging kids to be kids rather than forcing them to sit perfectly and smile. Allowing more freedom and playfulness into a session creates even more opportunities for connection with my clients and their kids. The feedback and business I’ve received since embracing this approach has been life changing.

Lauren, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My names Lauren Galbraith, and I’m married and we have a son who’s coming up on two years old. I have been in love with photography since 2016, but established a fully functioning business in 2020. I photograph couples, but mostly families. I used to mainly shoot couples and weddings, but have come to really pursue my passion for photographing families. My specialty and favorite sessions are in-home family sessions. There is something about photographing a family in a space that’s true to them. I think my in home sessions are what sets me apart as a photographer in such a busy field. I encourage families to fully embrace their honest selves. I want kids to play, eat their favorite treats, show me their tricks, and prompt them to just be kids. I’ve really mastered capturing moments like these that reflect those unscripted laughs and connection. I’m really proud of encouraging families to photograph them being themselves rather than a family they saw on Pinterest. I really want people to see my business as someone who prioritizes photographing families and children as they are. I want those families to have nostalgia for who their kids really were and their sincere interests rather than a basic image of them smiling and forcing them to be what they aren’t. Being a mom really connects me with my clients. I am also big on experience. Yeah the outcome is the gallery they receive, but the fun they have during it means so much to me. It’s an hour for a family to be phone free, out in nature or connecting at home, and spending quality time with one another.

Can you tell us about a time you’ve had to pivot?

When I started my business in 2020, I hadn’t become a mom yet, but come 2023, I gave birth to my son. I was faced with a choice of how my business would look as I stayed home with my son. It was a monumental transition for me, but I’ve made it through and to a place where I have finally achieved balance. It’s easily the hardest thing I’ve ever done, but I’m happy I found a harmony between running my business and being a stay at home mom. My priorities when it comes to my business have taken a big shift, but I have the best clients in the world who have shown such empathy and understanding when they know being a mom will always come first.

Any advice for growing your clientele? What’s been most effective for you?

I’ve come to learn over the last few years that growing a clientele is one of the most challenging aspects to a business. I think the last year has been the most consistent and reliable my schedule has become. That being said, it really does take time, patience, and of course, much effort. I do believe I have had an advantage to growing my clientele by being a very outgoing person. Despite that, I have been very active on social media, in Facebook groups with other moms to share my business, encourage my clients to tag me in the photos I take for them, and always share what I do every chance I get. Networking yourself is crucial in this industry, because of how many photographers there are in this area. You have to stand out, be intentional in connecting with people, and share your work. Creating a solid rapport with clients will naturally give them the motive to share their experience with you and let them market for you.

Contact Info:

• Website: https://laurengalbraithphoto.mypixieset.com/
• Instagram: https://www.instagram.com/laurengalbraithphoto?igsh=cGc5MjF2bnozYnc3&utm_source=qr
• Facebook: https://www.facebook.com/share/18ujERnSbS/?mibextid=wwXIfr