We caught up with the brilliant and insightful Kristine Schwartz a few weeks ago and have shared our conversation below.

Kristine, appreciate you joining us today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?

It’s the times of transition that define our future and what our levels of success look like through those trials.

I genuinely believe I was put on this earth to show you that no matter where you are in life right or what you’ve been through, your abundance is waiting for you on the other side of fear.

Of course, it took a lot of discomfort, pain, and hustle for me to get here.

From my constant struggles as a child, trying to fit in as the tallest one in the room to many personal and professional relationships that consistently made me feel small, only to question my own self worth, I never felt like I was good enough. As a result, I was trapped in a loop of limiting beliefs that didn’t serve my highest power and only held me back

I NEVER FELT LIKE I WAS GOOD ENOUGH AND MY LIMITING BELIEFS ONLY HELD ME BACK, ALWAYS WORKING TO ONE UP MYSELF.

When I got to the corporate world, I thought things were finally going to turn for the better. I found solace in climbing the corporate ladder during the the day while going to grad school at night.

But after spending 8 years building someone else’s dream only to have everything stripped away with an abrupt layoff, I knew the only dream I would ever work for, go forward, would be my own. One day in the early stages of my business a light bulb went off. I was at a conference and the woman on stage said,

“Maybe those mountains were put there so you could show others they could be moved.”

I realized that all the rejection, the constant struggle, and the yearning for more was truly my REDIRECTION. I was put here to empower other women to step into their MAGIC.

So, I did what any embodied CEO would do. I picked myself up, dusted myself off, and hustled hard to create Reinvent Your Hustle to help other ambitious women believe in their worth so they could scale their businesses to 6 figures and beyond.

As I began coaching women in their business, I became obsessed with the HUSTLE. On any given day and night, I was…

• Working long hours with little to no return.
• Helping clients for months past their retainer.
• Trying to be Chief Everything Officer which took me away from the energy and freedom I desperately wanted to have in my business.
• Creating endless content and freebies in hopes one would finally go viral.
• And wait for it…charging way less than my worth because I still didn’t feel like I was enough.

The bottom line?

I was leaving thousands of dollars on the table only to feel completely overwhelmed, exhausted, and burned out. But my biggest problem? I was operating from a place of fear, doubt, and scarcity with a program model that was doomed to fail from the beginning.

Let me explain, there was no denying that my foundational program was providing my clients with invaluable results. However, the model was tied to me selling the program every three months to a minimum of 5 clients just to make $10K.

I saw all these coaches making millions and I knew it was time for me to work smarter, not harder.

Once I perfected my proven signature High-Ticket to Scale Model and discovered the power of community, things finally clicked.

In just two months, I scaled a 6-figure mastermind course and I’ve been on a mission to help ambitious female solopreneurs grow their business to 6 figures and beyond ever since.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?

I’m Kristine Schwartz, a adventure-seeking, wine-loving, genuine soulpreneur mama from Duluth, Minnesota whose mission is to empower women to realize the art of the possible manifesting their most expansive businesses and lives.

Coaches, helpers, healers and creatives come to me to step into their 6-7 figure companies, connect to their inner CEO, curating new revenue streams with passion, magnetism and alignment.

We focus on aligning their passion to their purpose, refining their offers, elevating their marketing strategies and creating leads on autopilot through customer funnels.

Most of the women I work with are ready to:

→ Learn how to create soul-led high-end offers that solve their clients’ issues and get them results.
→ Attract their dream clients, build messaging and a marketing strategy that attracts ONLY the people they want to work with.
→ They’re ready to captivate people & share their magic with the world, but working 1:1 has been burning them out.
→ They want to learn how to make consistent income, knowing what is coming in every month, remove their income ceiling and stepping off the financial rollercoaster.
→ Learn how to sell without feeling salsey or feeling bad about asking for the sale.
→ Dive into clarity, alignment and invest both their time and money to do the mindset work required to step into your next level of personal and professional growth to create greater ease in their lives.

There is a special kind of magic that happens when women connect to their inner worth, align to their passion and create the time, money and freedom in their business that they’ve always known was possible.

We help them find that special sauce, It’s all about getting out of your own way.

I believe every female soulpreneur is fully capable of creating the business of her dreams, earning the money she deserves, selling authentically and growing in a more organic way.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Sure! I’d love to. I worked for a billion dollar retailer so naturally, customer service and brand loyalty was always at the top of our priority list.

During that time I managed our brand’s loyalty program supporting over a million members.
What I will say is that the one important lesson that resonates with me today is that it is 10X easier to retain a current customer than it is to acquire a new one.
Growing and scaling your business is of course important, however what I see most often is that newer brands on social and even those that are leading in the industry are not focused on retaining their current clientele and maximizing their Customer Lifetime Value.

Personal touches must never be overlooked. The beauty of being small when it comes to retention, especially when your starting out is the ability to add in special touches like sending snail mail, consistently seek feedback, tweak and adjust your methods, products or services while and ensuring you surprise and delight your audience.

Of course the golden rule is to always under promise and overdeliver so that they are obsessed with your brand and the level of service you create.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

The Lesson: Come from a Place of Abundance

When you are in the earlier stages of your business and in the past you have worked for others we are conditioned to be “yes” takers, we have come from a place of direction and in many cases may have experienced lack, transition and / or our businesses have stemmed from a place of negativity.

In the beginning, cash is king and that means we say yes to things that we normally may not, just to ensure we are bringing money in. As a solopreneur, the pressure to remain in the black is incredibly important.

Operating from a place of abundance was a learned behavior that required me to think differently about money, boundaries, and how I operated on a daily basis. Because our thoughts create our beliefs which in turn create our actions, I learned at an early stage in business that I needed to come from a place of positivity and elevated energy.

This meant unlearning the negative thoughts of impostor syndrome, money stories I had been conditioned to believe as a young child and even my worthiness through the corporate trauma I had endured.

Coming from a place of abundance means setting any scarcity mindset aside and believing that there are more than enough resources to go around. It’s a necessary vibe that can be easily attained just by adjusting our mindsets. The first step is becoming aware of your conditioned beliefs, the second is changing them.

Contact Info:

• Website: https://reinventyourhustle.com/
• Instagram: https://www.instagram.com/reinventyourhustle/
• Facebook: https://www.facebook.com/kristine.schwartz.984991/
• Linkedin: https://www.linkedin.com/in/kristinej
• Other: Pinterest: https://www.pinterest.com/reinventyourhustle/

Image Credits
Duluth Studio https://www.duluthstudio.com/