We were lucky to catch up with Kristina Miles recently and have shared our conversation below.

Alright, Kristina thanks for taking the time to share your stories and insights with us today. What do you think Corporate America gets wrong in your industry?

**I got the OK to change this question to What do you think the general public gets wrong in your industry**

I think some people like to unfortunately stereotype the real estate business but specifically the agents behind the deals. I have heard countless arguments that all agents do is turn on lights and open doors and honestly as a professional in this business, it hurts to hear those things. I will admit, there are some agents out there that might not be in the business for the right intentions, but I will speak for myself and the majority of salespeople in our industry and say that we pour our lives into what we do. I take immense pride in what I do and the relationships I have with my clients. I truly stand behind the idea that I have to provide value to each and very one of my clients. Our job goes so much further than just showings, we are representing people purchasing what could be the biggest asset of their lives, and that is not something I take lightly. An agent has a fiduciary duty to represent the best interest of their clients and this looks like fighting on their behalf. My business is primarily first time home buyers and often times, when you haven’t bought a home before you have no idea where to even start. I mean this goes from how do you get financing to how do you make sure you are not over paying – these are all things that your agent takes care of so you don’t have to worry about those small details. I’ve had clients that have come to me looking for a piece of land because they didn’t think they could get a home that they ideally wanted. After our initial conversation, I helped them realize that home ownership was possible. I worked with them for over 6 months until we found the perfect home. They were more than grateful to have me in their corner as I saved them over $20,000 due to getting closing costs paid for and negotiating the sales price. When we finally got to closing table, it felt so rewarding to see how excited this family was to be able to say they were going to be living in their dream home. It’s moments like this that reaffirm my decision to get into this sometimes chaotic business and also allows me to disregard any negative comments that may come from the general public. I absolutely love what I do and that is helping families in my city achieve what at times may feel like is impossible.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Sure! My name is Kristina, I am a Realtor in San Antonio and surrounding areas and I love helping people all across our amazing city buy and sell homes! I initially got into real estate because I’ve always had an entrepreneurial spirit and I knew I wanted to work in an industry that was based on my own hustle and real estate was the perfect fit! I provide services to buyers, sellers, and investors here in San Antonio. Buying or Selling real estate can be a tricky and challenging process and I aim to guide my clients through the process with professionalism and the very best service. For each and every client I pride myself on providing a luxury experience at every price point. With every transaction with me, you can expect full transparency and communication. Buying and selling can be overwhelming – I am here guide you every step of the way!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

A huge part of my business is fostering relationships. Every deal has a story and people behind it and quite honestly, no deal is the same. I tell every single one of my clients that our relationship does not end at the closing table. I’ve had situations in which some of my clients will reach out to me with an insurance question or taxes question and I am grateful that I’ve built a strong relationship with them that they trust me and know I will put them in the right hands. Something I take very seriously is being able to prove and provide value. With my buyers, I like to provide a home equity report after their first year of living in the home so they can get an understanding of how the market has shifted since they first moved in. I also LOVE to celebrate my clients! If I see it’s their birthday coming up or an exciting life change I always love to send some cookies and note!

Let’s talk about resilience next – do you have a story you can share with us?

I first got into the business after the spike of COVID – this is when interest rates were at historic lows and everyone was buying and selling, the real estate market was booming! Then fast forward to when I officially stepped into production and people were concerned about the economy, interest rates started going up and up, and there wasn’t nearly as much movement in the industry as the previous years. I was dealing with a shifting market and still learning how to run my business. 87% of agents get out of the business in their first year and I did not want to be apart of that static. The reality is, deals happen every. single. day. You can look on the multiple listing service and each day, there are always properties that move into sold status despite how the market is. I realized that at the end of the day, there are people that still have to buy or sell. My mentor Stephanie Paxton built her business off of expired listings and taught me how to get on the phones and make calls. You’d be surprised to know the stories I’ve heard; foreclosures, deaths, divorces, all of these people I was calling were real people and had real stories behind them. This is when it really clicked for me – I realized that for some of these people they had to get their home sold because of what was going on in there life and they needed someone like me to help them get this burden off their plate.

Although I missed the peak of the housing market, I am forever grateful I got into the business when I did. It has taught me the one thing you need to survive in this business, which is resilience. People may say they know what’s going to happen in the market, but the truth is – no one knows, but in this business you have to be a strong agent and someone who will get the deal done! I’m grateful I went through that period of learning because I truly believe its made me a better agent for my clients today.

Contact Info:

• Website: https://www.phyllisbrowning.com/realestate/agent/kristina-miles/
• Instagram: https://www.instagram.com/kristinamilesrealtor/
• Facebook: https://www.facebook.com/KristinaMilesRealtor/
• Linkedin: https://www.linkedin.com/in/kristina-miles-630ab1244/
• Other: https://theropaxgroup.com/