We caught up with the brilliant and insightful Kevin Safstrom a few weeks ago and have shared our conversation below.

Kevin, looking forward to hearing all of your stories today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

Recently, I received an email from a business with which I have a monthly subscription. The email said that they value my business and that my next shipment would be free. This wasn’t a marketing ploy to get me to do more, but it was simply a thank you with no strings attached. It really made me feel valued as a customer and I plan to pass that feeling along to our Graze Craze customers.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We have been residents of McKinney for over 20 years and absolutely love this community. We have built some rewarding friendships through involvement in church, our kid’s sports, and our neighborhood. We enjoy hosting and lingering over good food and conversation.

We chose Graze Craze because it is a great way to help others enjoy stress-free time with friends, family, and colleagues.

We provide beautiful, delicious charcuterie boards and boxes that minimize prep and clean-up time while delighting guests. Whether it’s a wedding for 400 or a quiet night at home for two, we’ve got something delicious to make your gathering special.

If you’ve got a business meeting or clients you want to thank, we’ve got something that will wow anyone on your list. Ordering is easy online, in person, or over the phone, and delivery is available. It couldn’t be easier to enjoy healthy, beautiful, and delicious options.

Each of our boards are customizable, and gluten-free options are available.

How do you keep your team’s morale high?

I think the most important thing we can do is listen and not assume that we know what a team member is thinking or feeling. I am usually surprised when I take the time to listen and learn what a team member is dealing with. If someone’s behavior is surprising or unusual, there is always a reason. Once we understand, it’s easier to address the situation successfully.

Also, I have learned that when challenges arise, it’s best to acknowledge what we are dealing with rather than put on a happy face and pretend everything is fine. Whatever the challenge, we can adjust to deal with it if we just acknowledge it and address it head-on.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

It’s Your Ship by Michael Abrashoff. It’s about leadership and building strong teams when you aren’t in complete control. A key lesson for me was that there’s always something meaningful you can do for your people, even when you’re resources are limited.

Contact Info:

• Website: https://www.grazecraze.com

Image Credits

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