We were lucky to catch up with Ketron Wise recently and have shared our conversation below.

Ketron, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My son was diagnosed with psoriasis and eczema in 2000. For year’s we used steroids, topical creams, light therapy, and injections to manage his skin and in 2008, we decided to switch to a holistic, natural approach to managing his skin. I began researching and creating products to help manage his skin. My goal then and now is to give people living with psoriasis and eczema a natural way to care for their skin.

Ketron, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

The last few years have been rather busy. I have focused on growing my business, ko-che. Growing a business can be extremely challenging and time consuming. So there’s not much room for anything else.
As I mentioned before, I started my career in the skincare industry because I wanted to find a solution for my son’s skin condition.
I create products specifically for people with psoriasis and eczema. More than half of my line is unscented, and all of my products are handmade and minimally processed.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

Manufacturing skincare products can be challenging, especially when you formulate and produce them yourself. Over the years, I’ve learned that it’s best to start small when formulating. If I have an idea for a new product, I’ll create a small batch to test it out before making a larger batch. It takes a lot of money, time, and ingredients to develop formulas, but it’s worth it to me because I get to choose every single ingredient that goes into my products. I have vendors all across the country that I source specific ingredients from.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

Over the years, I have used different platforms for different purposes. For example, I was recently accepted into Amazon’s Black Business Accelerator Program, which will allow me to sell my products on Prime and reach customers nationwide beyond my social media presence. In the past, I used Cratejoy for subscription services, but I now sell subscriptions directly through my website using an app. My website is for my core customers and is the only place where they can find my complete line of products. Each platform offers something different that can help you grow and expand your business.

Contact Info:

• Website: https://www.mykoche.com/
• Instagram: https://www.instagram.com/mykoche/?hl=en
• Facebook: https://m.facebook.com/MyKoche
• Twitter: https://twitter.com/simplykoche