We were lucky to catch up with Katherine Ramirez recently and have shared our conversation below.

Katherine, appreciate you joining us today. Can you tell us the backstory behind how you came up with the idea?

I’ve always been that girl who could spend hours scrolling through clothes, hunting for unique pieces—buying clothes is honestly my happy place. I’d tried starting a business before, but nothing ever really felt aligned with who I am. Then one day, one of our friends told us about this app called Whatnot. It’s this live-selling platform where people buy and sell clothes in real time. At first, my boyfriend and I were just watching for fun—and of course, shopping a little too much.

But then we realized… wait, we’re actually good at this. We had an eye for cool pieces, we knew what people liked, and most of all, we loved the energy of it. It didn’t feel like work—it felt like a vibe. We started buying pieces with intention, curating styles we loved, and reselling them. Slowly, this thing that started out as just a fun way to shop turned into a real business.

What makes it special is that we’re not just flipping clothes—we’re building a little fashion world that reflects us: fun, fresh, and full of personality. And that’s when I knew we were onto something. We weren’t trying to force a business idea. We were just following what we genuinely love—and people started showing up for it.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi, I’m Angie Katherine Ramírez—a Colombian creative, content creator, and entrepreneur living in the U.S. My journey has been shaped by resilience, optimism, and a deep love for self-expression. I’ve always believed that fashion is one of the most powerful ways to tell a story, but I never imagined it would be the gateway to building a business.

My boyfriend and I didn’t start out as fashion experts—we were just two people looking for a way to start something of our own. He’s not a fashion lover, but he’s a business mind and my biggest supporter. When a friend introduced us to Whatnot, we realized that reselling clothes was a surprisingly accessible and exciting way to dive into entrepreneurship. We started small—curating pieces, going live, learning what people liked—and it took off. It wasn’t just about the clothes; it was about the connection and creativity behind it.

But this is just the beginning. Clothes were our entry point, a way to test our ideas and learn the ropes. We’re full of future plans and business ideas we’re excited to build together. What makes our project special is that it’s rooted in teamwork: I bring the storytelling and community side, and he brings the strategy and stability.

I’m proud of how far we’ve come, not just in business but in our personal growth. As an immigrant and content creator, I’ve always used my platform to share honest experiences, offer guidance, and encourage others to leave their comfort zone. Now, through this business, I get to do that in a whole new way—helping people feel confident in what they wear and inspired by what they can build.

We’d love to hear the story of how you built up your social media audience?

Building my audience on social media started from a very personal place. I wasn’t trying to go viral—I was just sharing my real experiences as an immigrant woman starting over in a new country. I used my platform to talk about things I wish someone had told me: how to adapt, how to stay motivated, and how to navigate life far from home. Over time, people began to connect with that honesty. They saw themselves in my story.

I also leaned into creativity—mixing content about self-love, cultural experiences, my entrepreneurial journey, and now, our fashion resale business. I think what helped the most was consistency, vulnerability, and showing up as my full self. People follow people, not perfection.

My advice for anyone starting out:

Don’t wait to be “ready.” Start with what you have.
Be authentic—your story is your superpower.
Engage with your audience like you would with friends.
And remember: it’s not about growing fast, it’s about growing with purpose.
If even one person finds value in what you share, that’s already the start of something real.

Is there mission driving your creative journey?

Our mission is to create a business that not only offers unique fashion pieces but also empowers immigrants to believe in their entrepreneurial dreams. We want to build a brand that reflects the strength, resilience, and creativity of those who leave everything behind to chase a better life. We aim to inspire others to take risks, pursue their passions, and create opportunities, just like we are—proving that with determination, no dream is too big, no matter where you come from.

Contact Info:

• Instagram: @tuchicafavoritapa
• Youtube: https://www.youtube.com/channel/UCmAJB2j8_LwfI__92Rbkf7Q

Image Credits

Allen W.
Katherine Ramirez