We recently connected with Kamyar Rezaie and have shared our conversation below.

Kamyar, thanks for joining us, excited to have you contributing your stories and insights. It’s easy to look at a business or industry as an outsider and assume it’s super profitable – but we’ve seen over and over again in our conversation with folks that most industries have factors that make profitability a challenge. What’s biggest challenge to profitability in your industry?

The challenges of my industry are almost always self-imposed. I say that because situations like market uncertainty are always to be taken for granted with Commercial Real Estate, so it would seem inaccurate to call them “challenges.” What I would call challenges are the roadblocks people put in their own way which prevent them from achieving long-term profitability. What I’m getting at is that if you don’t to your very best to make sure that your integrity and uprightness are preserved in your business dealings, you won’t last as a broker for more than a season. A lot of brokers will always have their eyes on their own bottom line and will set up a client with any loan regardless of their client’s needs or wants just to get that broker’s fee. The problem with this is that sooner, rather than later, your name becomes tarnished and nobody will be ringing your phone for assistance because word-of-mouth is so important in this business, and if the word on people’s mouths is that you’re only in it for yourself then you won’t be profitable in the long run. Putting the client first does mean that sometimes you’re going to pass up the quick buck for your client’s sake. It might sting, but take solace in the fact that it will pay off farther down the line than just tomorrow.

Kamyar, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a commercial real estate broker. I founded my own real estate brokerage, Wembley’s Inc, over a decade ago and I’ve been in this business even longer than that. I pride myself in my customer service and always make sure to compensate for whatever unfamiliarity my client might have with my own expertise.

We’d love to hear the story of how you built up your social media audience?

Well we’ve been posting on various social media platforms for years now but this last year I decided I wanted to break into the podcast space. So we put a ton of effort into transforming one of our office rooms into a studio and we’ve been working hard to get content out there on a consistent basis. The podcast is called “Minds of Commercial Real Estate” and you can find clips on our socials and full episodes on YouTube. I would say the most important part of growing that following has been consistency. It’s so important to make sure that people can trust that there will always be an episode released every Saturday morning, and when we manage to be consistent like that is when we see the most growth on our channel. But consistency is also the hardest part of the project to get right. It’s very easy to put off scheduling shoot days or reviewing footage and before you know it, a week has passed by and you haven’t released anything.

What do you think helped you build your reputation within your market?

I addressed this before but certainly what built my reputation is making sure I always put the client first. What that means is that when faced with the many opportunities that a broker gets to make a quick buck at the expense of a client, I turn down those opportunities for the sake of said client. My first, second, and third concern is making sure that my client gets the loan or the property that is right for them and their situation. Sometimes, that has meant that me and my client, after months of consideration, conclude that right now isn’t the best time for them to take out a loan or purchase a building, and that means that I just have to let go of that potential deal. Some brokers get so fixated on that paycheck so that all they see is the finish line and they’ll do anything they can to reach it. But an honest broker knows that in the long run, passing up that short term paycheck when its the right thing to do pays off.

Contact Info:

• Website: https://wembleysinc.com/
• Instagram: https://www.instagram.com/wembleysinc/
• Facebook: https://www.facebook.com/wembleysinc
• Linkedin: https://www.linkedin.com/company/2935354/
• Twitter: https://x.com/wembleysinc
• Youtube: https://www.youtube.com/@MindsofCommercialRealEstate