Alright – so today we’ve got the honor of introducing you to Julie Schoen. We think you’ll enjoy our conversation, we’ve shared it below.
Julie , thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
The world of copywriting has gotten so serious over the past decade. It’s become so lucrative that the people who do it feel forced to follow the “prescribed method” in order to be a “professional” and the people who hire professional copywriters are under the impression that the more money they spend, the better the result. (They’ve also fallen for the lie that says that copywriting is difficult and only professionals can do it.)
Although I have over a decade of experience in this high-paid, professional world of copywriting, I’ve realized that following all of the rules just to make a lot of money doesn’t make me happy — and it doesn’t guarantee incredible results for anyone I work with, either.
I suffered from burnout for a year or two before I realized that there’s a better way to help businesses with their writing — and it all starts with me having more fun and actually enjoying the work I do.
Today I use meditation, intuitive practices, numerology, and other fun tricks for making the writing process fun. Surprisingly (or maybe not so surprisingly if you understand esoteric teachings), these things actually produce bigger, better results for my clients than following that “professional prescription” ever did!
In addition to working 1-1 with clients, I’m teaching copywriters and business owners how to use these same writing methods so that they can have more fun writing. My business, Inbox Tigers, specifically helps people become more prolific with sending emails by destroying creative blocks and teaching them how to enjoy the process of writing again.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I became an entrepreneur in 2012, right before my first son was born. (I’m now the mother of four!) Knowing that I didn’t want to work full-time away from my son, I started my very first business doing something I knew I was good at: Writing. With the help of my husband, Little Pearl Publishing was born and in less than 12 months I had written and self-published over 80 ebooks on Amazon. With dozens becoming best-sellers in their niches, this company quickly grew into something that was bigger than just me. Although I loved that business, my husband and I sold it in 2016 so that we could pursue other dreams.
Taking what I learned from my publishing company, I entered the corporate publishing and marketing world, landing a dream job at the company Gaia in Boulder, CO (the on-the-fringes-step-sister of Netflix). All of the benefits I had dreamt about working for someone else’s company (rather than my own) quickly turned out to be unrealistic. I missed my babies. I missed being at home.
Gaia let me continue my role from home until 2017 after my third baby was born. At the same time, I finished my Master’s Degree in Creative Non-Fiction Writing. While I had taught yoga since I was 18, it wasn’t until my time at Gaia that I learned about some of the deeper teachings, including kundalini, meditation, breath work, and numerology. Infinitely inspired by this new world I had been exposed to, I set off to create another new business.
Focusing solely on copywriting and other writing services for businesses, my newest endeavor took off. It wasn’t long before I had too many clients to handle and too many hours in my office away from my family. While on paper I had everything I ever wanted with a business, my life was far from what I wanted.
So I quit.
But, creativity is one of those things that demands your attention.
I had so many ideas, so many plans, so many visions for what I wanted to do next.
So here I am.
Today my business revolves around the concept of unlearning.
How can we unlearn everything we believe about success? About writing? About happiness?
How can we achieve everything we want without compromise? Instead of this or that, how about AND?
Through creative practices, meditation, and numerology, I’ve unlocked the secret to communicating with people so that your message resonates beyond the conscious level.
One-on-one, I help businesses craft messages that magnetize their perfect customer. And through my brand Inbox Tigers, I help writers and business owners rediscover the joy of writing through inspired templates, numerology, and other wildly different practices.
What do you think is the goal or mission that drives your creative journey?
The goal is always this: How can I shift my energy so that it shifts someone else’s energy too? Everything we create has an information field, which means there’s always an energetic exchange happening at every moment. My goal is to always be creating in alignment with the frequency of joy and abundance so that everyone who comes in contact with what I make receives that energy.
What’s a lesson you had to unlearn and what’s the backstory?
I grew up an A+ student. I graduated high school and college with 4.4 GPAs. I took this same mindset into my work thinking that it would result in success, just like it did in school. Only it didn’t. The problem with this A+ mentality is that it forces you into perfection, something that’s unachievable in the real world. Perfection not only paralyzes creativity, but it slows you down.
I read once in a book that the A+ students wind up working for the C+ students. I hated seeing that because I fancied myself an entrepreneur and a perfect student, but it was so right.
As soon as I let go of needing to please other people or make everything perfect, the more I was able to actually create and to develop a business that was genuinely successful.
- Website: https://www.julieschoen.com
- Instagram: https://www.instagram.com/juliedankeschoen/
- Linkedin: https://www.linkedin.com/in/julie-schoen-4a699834/
- Other: https://www.instagram.com/inboxtigers/