We caught up with the brilliant and insightful Josh DiChiara a few weeks ago and have shared our conversation below.
Josh, thanks for joining us, excited to have you contributing your stories and insights. Do you wish you had started sooner?
Honestly, I go back and forth on this.
Part of me wishes I started sooner, just because of the reps. Content creation is one of those things where you only get better by doing it, and I definitely had that awkward phase on camera. If I had started earlier, I probably would’ve gotten past that quicker and built confidence faster.
But at the same time, I think starting when I did actually worked in my favor. I came into it with a creative background in theater, improv, some acting experience, and more importantly, I had a clearer sense of who I was. I wasn’t just posting to post, I knew I wanted to be honest, unfiltered, and actually connect with people. That’s a lot harder to do when you’re still figuring yourself out.
When I started, I was at a point in life where I wanted more creatively. I knew I didn’t want to just go through the motions, I wanted to build something that felt like mine. That’s really what pushed me to start creating consistently and take it seriously.
If I had started later, I think I would’ve overthought it way more. I might’ve talked myself out of it or felt like I “missed the window,” which is such an easy trap to fall into.
So looking back, yeah, starting sooner sounds nice in theory, but I think I started exactly when I needed to. I had enough life experience to be real, but not so much hesitation that I never hit record.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Josh, a Florida based content creator focused on travel, theme parks, and honest reviews. At the core of everything I do is giving people a real, unfiltered look at experiences so they know what’s actually worth their time and money.
I got into this space through a mix of creativity and frustration. I have a background in creativity, so being on camera and telling stories has always been something I enjoyed, but I felt like a lot of content out there was overly polished or didn’t fully reflect the real experience. Everything was either hyped up or held back. I wanted to create something that felt more honest.
What started as just posting consistently turned into something much bigger. As I found my voice, my audience started to connect with the fact that I’ll say what others won’t. If something’s great, I’ll hype it up. If it misses, I’ll say that too, but in a way that focuses on the experience and not just tearing something down.
Now, I create content across platforms showcasing theme parks like Disney and Universal, local food spots, hotels, and travel experiences. I also work with brands to highlight their offerings in a way that feels natural and trustworthy to my audience. My goal is always the same whether it’s a sponsored post or not, it has to feel real.
The problem I solve for both my audience and brands is trust. People are tired of feeling like they’re being sold something. My audience knows that when I recommend something, it’s because I genuinely think it’s worth it. And for brands, that kind of trust translates into real engagement and real interest, not just views.
What sets me apart is that I don’t separate my “brand voice” from who I actually am. What you see in my content is exactly how I am in real life. That authenticity is what built my community and why people keep coming back.
What I’m most proud of is the connection I’ve built with my audience. It’s not just about numbers to me, it’s that people who genuinely trust my opinion, message me for recommendations, and feel like they know me. That’s something you can’t fake.
If there’s one thing I want people to know, it’s that I’m always going to keep it real. Whether I’m reviewing a theme park, a hotel, or a meal, you’re getting my honest experience every time. That’s the standard I’ve set for myself, and it’s not changing.
What’s the most rewarding aspect of being a creative in your experience?
I love the freedom that comes with it. Being able to take an idea, shoot it, edit it, and turn it into something people connect with is a really cool feeling. There’s nothing like seeing something go from a random thought to a piece of content that people are sharing, commenting on, and coming back to.
But honestly, it always comes back to trust. When people choose to follow you, listen to you, and value your opinion, that’s not something I take lightly. Building that kind of relationship through content is easily the most rewarding part.
What do you think is the goal or mission that drives your creative journey?
My goal has always been to create content that people can actually trust. There’s so much out there that feels overly polished or driven by what looks good instead of what’s real, and I wanted to be the opposite of that. If I’m showing you a place, a meal, or an experience, I want you to feel like you were there with me and know exactly what to expect.
Beyond that, I want to build something that lasts. Not just viral moments, but a brand and a community where people come back because they know they’re getting the truth every time.
Long term, I want to keep growing into bigger opportunities in travel, theme parks, and entertainment, while still keeping that same level of authenticity. Whether it’s working with major brands, covering new openings, or expanding into things like video and series content, the mission doesn’t change.
At the end of the day, I just want people to know that if I put my name on something, it means something.
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Image Credits
Main photo- https://www.instagram.com/theverybusybee