Alright – so today we’ve got the honor of introducing you to Jonae Bond. We think you’ll enjoy our conversation, we’ve shared it below.
Jonae , appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
The name “Truly Elevated Agency” originates from a deep-rooted vision that I’ve held for a long time. I wanted to create an agency that encompasses more than just services; I aimed to build a platform that would truly transform businesses through branding and marketing.
The term “Elevated” represents the essence of this vision. It symbolizes growth, improvement, and a higher level of excellence. My aspiration was to provide a comprehensive range of services that work harmoniously together, all under one roof. By offering both branding and marketing services, I envisioned enabling my clients to achieve a holistic transformation.
The word “Truly” holds a special place in the name as well. It reflects my commitment to authenticity, transparency, and sincerity. I wanted to build a space where clients would experience genuine partnership, where their goals are understood, and where the strategies we create are uniquely tailored to their aspirations.
So, “Truly Elevated Agency” encapsulates my unwavering dedication to helping businesses reach new heights by providing them with the tools and strategies they need to elevate their brand, message, and overall presence. It’s a name that embodies the essence of what I stand for – a genuine commitment to transformation and growth.
In addition, the way I designed my agency’s logo was unique to me. The “Y” at the end of Truly is placed like a hand and it looks like it is holding the star up. I designed my agency’s logo this way because I wanted it to represent my agency lifting my clients up to new heights. The “Y” represents my agency and the “star” represents my clients.
Jonae , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Jonae Bond, a creative professional from Toronto, Canada. With a versatile skill set encompassing brand design, brand strategy, photography, videography, website design, marketing, and creative direction. I am the owner and founder of Truly Elevated Agency Inc.
My educational background took root at Thee Xavier University Of Louisiana (XULA), where I embarked on a journey that led me to graduate with Honors, holding a Bachelor’s degree in Marketing Communication. This was just the beginning, as my thirst for knowledge and expertise led me to pursue a Master’s degree in Digital Marketing.
Around the corner of late 2021, a realization struck me – the potential of merging my talents in branding, marketing, and visual storytelling to craft something truly impactful. Armed with self-taught prowess in brand design, photography, and videography, I took the leap in 2022 to rebrand my pursuits, giving rise to the birth of Truly Elevated Agency Inc.
Throughout my journey, I’ve had the privilege to collaborate with diverse small businesses and corporate giants across the globe, channeling my skills to empower them in achieving their branding and marketing aspirations.
Fueled by a resolute vision, I established Truly Elevated Agency Inc as a central hub where visionary business owners and spirited entrepreneurs can access a holistic array of branding and marketing services. No longer do clients need to navigate the complexities of assembling different professionals for varied tasks. With Truly Elevated Agency Inc, they find a unified and potent solution tailored to their unique business requisites.
I’m passionate about providing comprehensive branding and marketing services that go beyond the surface. My approach is rooted in the belief that building a brand is more than just creating a logo or a catchy tagline; it’s about crafting a strategic and meaningful identity that resonates with both the business and its audience.
From brand strategy to brand design, I work closely with clients to uncover their unique value propositions, target audience personas, and competitive landscape. This strategic foundation forms the cornerstone of the entire branding process.
Visual elements play a pivotal role in conveying a brand’s essence, which is why I also specialize in photography, commercial videography, and brand design. Through captivating imagery and videos, I help clients visually communicate their brand story, values, and products/services, fostering a strong emotional connection with their audience.
In addition to visual aesthetics, I understand the significance of online presence. That’s why I offer website design services, ensuring that a brand’s digital footprint aligns seamlessly with its identity. A well-designed website not only enhances credibility but also provides a user-friendly experience that reinforces the brand’s message.
One unique offering I provide is VIP content days. These days are carefully curated experiences where clients are the focus, and we create an array of content to be used across various platforms. This approach ensures consistency and authenticity in their content, reinforcing the brand’s narrative.
At the heart of my mission lies the drive to help fellow business owners and entrepreneurs in crafting profound brands that etch an indelible mark. My belief thrives in helping clients radiate in their industries by weaving distinctive branding strategies, curating captivating imagery through photography and videography, and executing marketing strategies.
What else should we know about how you took your side hustle and scaled it up into what it is today?
My side hustle did indeed evolve into my full-time career, and the journey from its inception to where it stands today has been quite an incredible one.
It all began with my passion for creating visual content. Back in university, I started by crafting YouTube content such as intros, outros, and banners. It was a way for me to explore my creative side while making a little extra money on the side. As I continued to develop these skills, I naturally progressed into designing flyers and one-off logos for clients, further honing my design abilities.
However, the pivotal shift occurred after I completed my Bachelor’s degree in Marketing Communication. While I had a solid foundation in marketing, I sensed that there was a deeper layer to it all – something that resonated on a more profound level. This is when I embarked on a journey to discover the world of branding. It was a significant turning point for me.
Over the course of a year and a half, I dedicated myself to self-learning and refining my design skills. I delved into every aspect of branding, from its strategic significance to the visual elements that comprise a brand’s identity. This allowed me to not only absorb the theory but also apply it practically, developing a comprehensive understanding of branding.
As my knowledge and skill set evolved, my clientele began to grow, and I found myself entrusted with more intricate and comprehensive branding projects. These projects were the key milestones that showcased the culmination of my efforts. With each successful brand identity project, my reputation grew, and I became known for delivering strategic and visually impactful solutions.
I took the leap to transition my side hustle into a full-time career. The demand for branding expertise and design skills continued to increase, enabling me to build my own agency that offered a wide spectrum of branding and marketing services. What began as a passion project blossomed into a fulfilling career where I help businesses elevate their brands strategically and creatively.
The journey from crafting YouTube content to leading a branding agency has been marked by dedication, self-discovery, and a relentless pursuit of excellence. It’s a journey that I’m incredibly proud of and one that constantly reminds me of the power of embracing new avenues of growth and learning.
What do you find most rewarding about being a creative?
The most rewarding aspect of being a creative lies in the sheer passion and excitement that fuels my work. With a deep love for brand design, photography, and commercial videography, I find myself immersed in a world where every project becomes an opportunity to translate my ideas into reality.
The thrill of bringing a brand to life visually, capturing the essence of a product through the lens, or crafting compelling narratives through videography is truly unparalleled. The creative process is a dynamic journey where I get to see my concepts evolve from mere thoughts to tangible and impactful visuals.
One of the most exhilarating parts of being a creative is the constant flow of ideas in my mind. These ideas spark new projects, innovative approaches, and unique ways to tell a story through my work. I’m continually challenging myself to explore new ideas, experiment with fresh techniques, and embrace creative risks.
The sense of anticipation and fulfillment that accompanies starting a new project is unbeatable. Whether it’s the click of a camera shutter, or the editing process that brings everything together, the joy of creation is a driving force. I genuinely get excited about the potential of each project, knowing that it’s another opportunity to manifest my creative vision.
Being an artist and creative means embracing a world of endless possibilities. Every day is a chance to learn, grow, and express myself in innovative ways. The ability to turn thoughts into art, visions into reality, and emotions into visual stories is a privilege that fills me with boundless enthusiasm. It’s this genuine excitement to create that makes every moment of my creative journey rewarding beyond measure.
Contact Info:
- Website: www.trulyelevatedagency.com
- Instagram: https://www.instagram.com/trulyelevatedagency/?igshid=YmMyMTA2M2Y%3D
- Youtube: https://www.youtube.com/channel/UCrzR6fUq-t5fxQjKNCvq_7w
Image Credits
Product Photography: Truly Elevated Agency Inc