We were lucky to catch up with Jimmy Maler Noeleen Rivers recently and have shared our conversation below.
Jimmy Maler, thanks for taking the time to share your stories with us today So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?
Old is new and vintage is cool again! I mean it was always cool to us but it’s definitely intrigued and captured the younger generation. Online access and drop shipping copy paste disposible furniture has really flooded the market and I think now more than ever, quality, real materials, and unique style have become the new black.
The marketing machine feeding consumers “this is in” or “this is what you want” vs the treasure hunt to find your own personal subject style is alive and well and we couldn’t be more excited about it.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Noeleen and I come from an interior design and art background which seems to go hand in hand with treasure hunting for vintage gems. Always on the prowl for interesting and unique things that have a story. I think opening a retail brick and mortor location was the next progressive step. We do sell items online but having the physical space, stagging and visual merchandising is huge part of it for us. See it, feel it, touch it is a part of the experience we love and love to provide to customers.
We do not flip furniture, we hand pick eveything we sell ourselves. It takes a lot of time to find these items, transport them, clean them and stage them in Vintageous. Our feeling is, if we wouldnt put it our house we wouldnt expect to put it yours. Beside the fun and adventure part of it we take pride in the quality of the items we find and love to share them.
We’d love to hear about you met your business partner.
Noeleen and I actually meet in the second grade in Cleveland, Ohio and graduated highschool together. We went our separate ways off to college, life and moved to different states. But regardless of distance and path we have had their life journeys continue to intersect and reconnect. We had a charmed history and shared an adventerous spirit in each others company.
As native Clevelanders, entrepreneurs & creative thinkers our stars and circumstances finally aligned in Phoenix.
So along with our rescue pup Frankie, we embraced our common passion for the endless treasure hunt chasing retro and vintage gems. We decided to take a leap and launch our style brand / brick and mortor boutique store “VintageousLife” (furniture & design)
What do you think helped you build your reputation within your market?
I think our passion, effort and genuine enthusiasm for Vintageous is visible to our customers. We loved what we do and makes sure the store reflects that. We hand pick everything and merchandise the store ourselves. We are honest about the condition, age and authenticity of the items we sell. If we dont know, we will tell you “we just dont know”. With some many choices, stores and platforms to spend you money I think customers really appreciate and find value in credibility, fair pricing and a contagious smile.
- Website: www.vintageouslife.com
- Instagram: www.instagram.com/vintageouslife
- Facebook: www.facebook.com/vintageouslife
We do all of our own photography.