We’re excited to introduce you to the always interesting and insightful Jess Owens. We hope you’ll enjoy our conversation with Jess below.
Jess , looking forward to hearing all of your stories today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
started when I stopped thinking like a hairstylist and started thinking like a business owner.
I already had the skill and the clientele, but I wanted control over the experience and the growth. With a background in marketing, I treated my salon like a brand from day one and got clear on who I serve, pricing, and the numbers before choosing a space.
I set up the systems first like the LLC, booking, policies, and client communication so the business could run smoothly. Social media became my main form of advertising, building trust and visibility before I ever launched.
By the time I opened, the demand was already there. The real shift happened when I stopped selling a service and started positioning myself as the expert.
Jess , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am Jess Owens, the founder of Carolina Color Bar, a professional hair color specialist, and an influencer and UGC creator focused on beauty, motherhood, and modern womanhood.
My background is rooted in nearly a decade behind the salon chair, specializing in custom color, blonding, balayage, and lived in, confidence boosting hair. I built Carolina Color Bar on trust, consistency, and results that fit real life. My approach prioritizes hair health, longevity, and color that grows out beautifully rather than chasing short lived trends.
Carolina Color Bar is a personalized beauty experience designed to help women feel confident and aligned. I am currently expanding the brand to Charleston, where I am growing my services to include both hair color and seasonal color analysis. Seasonal color analysis allows me to support clients beyond the chair by helping them understand which colors enhance their natural features across hair, wardrobe, and makeup, simplifying everyday styling and decision making.
Alongside my salon work, I create influencer and UGC content rooted in real life. I partner with brands to create authentic, story driven content that feels natural and relatable while still delivering value and trust.
What matters most to me is building a brand that feels honest, intentional, and supportive. Whether through Carolina Color Bar, seasonal color analysis, or digital content, my goal is to help women feel confident, capable, and comfortable in how they show up every day.
Any insights you can share with us about how you built up your social media presence?
Social media is a core part of how I grow my business and connect with my audience. With a background in marketing and a strong understanding of SEO, I approach content strategically rather than casually. I see social media as the new age of advertising. It allows brands and creators to build trust, visibility, and connection at scale.
I have grown an engaged audience by showing up consistently, understanding what people are searching for, and creating content that feels both relatable and intentional. I focus on community driven growth and long term credibility rather than quick virality, which is why my audience trusts me and the brands I align with.
What do you think helped you build your reputation within your market?
I built my reputation through consultation, education, and honesty. In an industry driven by trends and quick fixes, I focus on transparency, realistic expectations, and empowering clients to make informed decisions about their hair. Quality, fairness, and trust are non negotiable in my work.
Contact Info:
- Website: https://Carolinacolorbar.com
- Instagram: https://www.instagram.com/jessowensdaily?igsh=emhzemo3OWxkd2Nv&utm_source=qr
- Facebook: https://www.facebook.com/share/16WMa9nw7H/?mibextid=wwXIfr
- Linkedin: https://www.linkedin.com/in/jessicacarswell?utm_source=share_via&utm_content=profile&utm_medium=member_ios
Image Credits
https://www.instagram.com/querenciacreative?igsh=MWlncHZ2N2k0dWd3dg==