Alright – so today we’ve got the honor of introducing you to Jenny Pham. We think you’ll enjoy our conversation, we’ve shared it below.
Jenny, thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea?
I have always loved the idea of a “DIY.” My whole wedding was a huge DIY project. If I could create it myself, I did! One thing that I really wanted to do for my wedding, was to have my bouquet preserved. Leading up to my wedding, I did a ton of research into local businesses that offered floral preservations. Surprisingly, there were not many options besides resin or pressed florals that were affordable to me at that time. If you know my personality, I’m self-driven. If I have a goal in mind, I do my best to make it happen.
So what did I do? I bought all the materials I needed and started Jen’s Golden Stems in my hotel room on the night of my wedding. That’s right, my first bouquet preservation was my very own. Since this was my first time trying to preserve flowers, I was pretty nervous. Especially since it was on my own wedding bouquet. Once I had successfully preserved and designed the layout of how I wanted to display my bouquet, I shared photos of my creation on my social media. Within a week, my followers and friends reached out to me asking if I could preserve their bouquets too. I never intended to start a business, but it was created from an idea that I had on how I wanted my own preserved. I took on the challenge and created a few, and would continue sharing it to my social media. Once I realized the demand was increasing, Jen’s Golden Stems blossomed as a business from there. My business specializes in a unique service to brides that were just like me. Ones who may want a more affordable option for preserving their bouquets.
Back in March 2021, I never thought I would of done more than a handful of boxes for friends and family. Instead, I have done over a 100+ bouquet preservations for local Kansas City brides. I have also expanded my business to offer custom floral ornaments for my brides as an add on service.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am the owner of Jen’s Golden Stems, an affordable floral preservation business for local Kansas City Brides that may want to keepsake their wedding bouquet. I design, customize, and assemble wedding bouquets in beautiful shadow boxes for newlyweds. I also offer floral ornaments as personal memories or gifts for family and friends. My specialty in this buisness, is being able to showcase full size bouquets. I think what sets me a part from others, is that every box is very personable and customized to the bride. There are no limits to my designs and all my floral preservations are different in their own way. This business has a huge impact on my life and has grown to become something I look forward to doing everyday. My goal in this business is to make my clients feel a sense of joy and happiness. It is important to me to try to deliver more than what is expected. This business was not created to strive for success, but was created to provide value to someone.
What’s been the best source of new clients for you?
What I have found to be the best source for new clients is building relationships with local wedding vendors and other business owners that are in the similar field. I also try to give my brides something to look forward to and give them updates to make them feel a part of the process. This involves sharing photos of when they are dropped off or after they go through the drying process. This usually results in the bride sharing the photos I sent them on their social media pages. Over the year, I also have been creating connections with florists who specialize in providing flowers for weddings. Most of the time, new brides don’t realize that they have the option to preserve their bouquet. So the connections made with the florists open up options for new brides they meet. Another way I have been able to gain new clients is being an exhibitor at local wedding conventions. It is something new for me, but so far it has provided me opportunities to meet my followers in person and to meet other future new clients.
What do you think helped you build your reputation within your market?
My unique products, my client relations, and how involved the client is from start to finish. My product not only stands out as one of the few offered locally, but the size and design is entirely unique from others. No bouquet is ever designed the same as ones I have done previously. This helps make the client feel special since theirs is 1-of-1. I also go the extra mile with the packaging once the box has been photographed and completed. After I finish their box, I wrap it up neatly as if they are opening a gift.
- Instagram: jensgoldenstems
- Facebook: www.facebook.com/jensgoldenstems