We were lucky to catch up with Jennifer Cancel recently and have shared our conversation below.
Jennifer, appreciate you joining us today. Can you talk to us about how you learned to do what you do?
In my quest as a resin artist, I remember the first time I attempted to preserve flowers in epoxy resin. It definitely did not go well and there was still a lot for me to learn as a floral preservation artist. My sister had just gotten married and gave me her bouquet to take home and preserve. I had no idea how to keep the flowers fresh or what the preservation process even was. But because she trusted me with her most important flowers from her wedding day messing up wasn’t an option. The result was- okay. As time went on my skills grew. Trial and error became my canvas, each mistake a drop in the ocean leading to mastery. Through countless blooms cast in resin, I learned not just the craft but the language of patience and observation. Each piece became a chapter, documenting my evolution from novice to artisan, where imperfections were strokes of uniqueness. In preserving flowers in resin, I found not only a craft but a narrative—a story whispered by petals held in suspended time, echoing the journey of an artist discovering the art of floral preservation.
Jennifer, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I discovered my passion for epoxy resin art through experimenting with various art forms. Specializing in dominoes and floral preservation, my creations are a blend of precision and artistic expression. I offer unique, handcrafted pieces that capture moments in time.
My work solves the need for personalized and meaningful gifts or decor items. What sets me apart is the meticulous attention to detail and the ability to encapsulate memories within my resin pieces. I take pride in transforming simple objects into intricate works of art, preserving the beauty of nature and creating lasting impressions for my clients.
I want potential clients to know that each piece is crafted with dedication, ensuring a one-of-a-kind result. My brand represents the fusion of craftsmanship and creativity, providing clients with tangible memories and distinctive decor.
Any insights you can share with us about how you built up your social media presence?
I have been on social media for a very long time. I think it helps to have a consistent presence online. What really helped boost my social media presence was making a lot of video and posting them consistently and also interacting with my audience. It is important to build relationships and network with people. Supporting others goes a long way. My advice would be to keep posting about your products and don’t be afraid to make friends online. I am so thankful every day for my online friends. They really are my #1 supporters.
For you, what’s the most rewarding aspect of being a creative?
The most rewarding aspect of being a floral preservation artist is preserving moments like wedding bouquets or significant events brings immense joy to clients, turning fleeting memories into timeless keepsakes. It’s fulfilling to know that my work holds sentimental value, evoking emotions and serving as a lasting reminder of special occasions for those who cherish my creations.
Contact Info:
- Website: Uwuartbyjen.com
- Instagram: Instagram.com/foreverflowersbyjen
- Facebook: https://www.facebook.com/profile.php?id=100085943679381
- Other: TikTok: @uwuartbyjen