Alright – so today we’ve got the honor of introducing you to Jeimy Herrera Saenz. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Jeimy thanks for taking the time to share your stories and insights with us today. Can you tell us a bit about who your hero is and the influence they’ve had on you?
The person I look up to the most is Music Legend and Icon, Jenni Rivera. Surprisingly, many Americans still don’t know who she is, when she was not only super famous and successful in the music industry but also as a business owner. She’s been referred to as the “Mexican Oprah”. Jenni Rivera was Mexican-American, born in Longbeach, California, she was a single of five children, had two failed marriages, was not the right age, size or gender yet she still beat the odds and made it big in Regional Mexican music which is a male dominated genre. She sold out many different arenas and broke record upon record because thousands of fans wanted to be at her concerts, won Platinum Awards, many Latin Grammys, etc. Aside from singing she had two reality shows she starred in and directed, (I Love Jenni and Chiquis and RocC) she had just started a talk show where she would be interviewing reality stars. She had a radio show Monday -Thursday (Contacto directo con Jenni Rivera) and was also a judge on Tengo Talento (Similiar to America’s Got Talent) and a Judge on The Voice Mexico every Sunday. She was a Real Estate Agent prior to becoming a pop star and had 3 RE offices, a clothing, makeup, perfume, and tequila line as well as a boutique, music band and taco truck. (I’m sure I’m missing one or ten more things) She donated 60% for The Children’s Hospital in LA to be built and was awarded for it, there is a plaque in the hospital. Her most famous quote was “If God has blessed you, it is your duty to give back” and she would do just that. She helped build 11 shelters for battered women in California through her non-profit, The Jenni Love Foundation, she would frequently donate individually to sick children, fans. I am aware many people do this to write it off on their taxes, but this busy woman who was doing everything I’ve already mentioned would take time off of her day and deliver this herself!!! She would remodel peoples homes, buy new wheel chairs, find people who were in true need and extend a loving hand because she said at some point that had been her on the other end with 5 small mouths to feed and no help or hope. She inspires me becuase I grew up with a single mom, I know how hard it is to make ends meet. I know that being Latina and female can be seen as a disadvantage, but she proved many people who doubted her wrong. In her reality show she would push her kids to follow their dreams, she supported her daughter’s dream to open a blow dry bar, her brother to open barbershop, her son to become an artist. She wanted to teach her family to pursue their passion and go for it not play it safe like most families expect you to. Unfortunately, she passed away on a plane crash in 2012, it is speculated that the Mexian cartels were involved but not certain. If you’ve never heard of her, look her up sometime, she had several English interviews and an autobiography that was sadly finished by her family after her tragic death. There was a sex tape scandal, an arrest on the boarder for crossing too much money from Mexico to the U.S. after working over the weekend, an assault scandal after she hit a fan with a mic because he disrespected her during a concert and the most shocking, incest by the father of her children. Having to reach out to her fans to help look for the biological father of her three eldest children after finding out he had been molesting his two oldest daughters and Jenni Rivera’s younger sister (only sister, 12 years younger), then fans finding him and making a civilian arrest. Going on trial and being sentenced to 31 years in prison for the crime while this was televised, Jenni receivedbacklash for making her private life public. Jenni’s life was definitely not easy or picture perfect like most of us want to think our hero’s lives are but she made a difference. Not only through music, also through her love, her reality show, she taught women it didn’t matter if all odds are against you, if you work hard for your goals you can achieve whatever you set your mind to. She would always ask her kids – if they didn’t have what they wanted yet, “are you really working hard enough for it?”, it was a reminder that you have to work hard for what you want as it will not fall from the sky or just be handed to you. She also taught women to be strong and to speak up. She was a strong advocate for battered and abused women and children. She received backlash for exposing the incest but she made it clear she was raising awareness, it’s disgusting and it’s awful, but it happens unfortunately. I admire that she stood up for what she believed in and even spoke on topics that are politically incorrect and can ruin your career because she felt so passionately about them. She is everything I aspire to be, in music and as a human being. I too would love to give back to my community, have a non-profit to benefit children who are terminally ill, perform for them, help single mother’s like my own, maybe have animal shelters too. These are all things that I know I will get around to hopefully in the next 5 to 7 years and it’s all because one woman with a beautiful voice convinced me that if she made a change, so can I. I actually have the natural talent to sing, my mom always tells people I learned to sing before I could talk and people laugh. She swears I would sing and hmmm songs before I actually said “Mama”, obviously I know every single one of Jenni’s songs! I am actually a Jenni Rivera impersonator on the weekends so that is also a super fun gig. I love that I get to do a lot of what my hero did, I too have a million things going on, Sing on the weekends, have the marketing business, have a promotions agency, help out my sister with her tax franchise, we have two podcasts that will launch before the end of April, we are planning networking events a lot of really exciting stuff that makes me feel that I “AM working hard enough” to pursue my dreams and reach my goals!
Jeimy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
We are all about the client, I definitely think the most important and valuable part of doing business with us is the consultation. You can go to any marketing business and have them make you a website or business cards and they will do just that. You may get a fantastic website that you wanted and the business cards may look great but they only give you what you pay for which is the product. We make sure to analyze our clients situation, what is going well in the business, what are they struggling with, what can we do to improve? We give helpful tips, teach our clients to navigate social media properly, give them the necessary tools they need in order to attract the type of clients they desire. The most satisfying feeling for me is how appreciative clients are, not only after leaving the office but receiving a text or an email after some time and being told they applied what you recommended and they’ve seen results and are ecstatic is just amazing! It fills me with joy to be able to share some of the knowledge I’ve gathered through many books, motivational speakers, algorithms, and psychology. The information we share with our clients is more valuable than any monetary compensation, it is information they can apply to generate more business and more money, for them, their family and their future. Something else I am extremely proud of is our promotion agency. We are already promoting three of the biggest events in Colorado with our beautiful, talented models. As I mentioned earlier I sing and am a performer, my younger sister may not sing but she is absolutely gorgeous and a well known model. (Locally) She has done countless fashion shows, beauty pageants, music videos, professional commercials, promo videos, photoshoots and for that reason she is the main model. We absolutely love doing the promotions, we get to be a part of amazing events, have fun and try to make a difference. We’ve had the opportunity to join toy drives, non-profits raising money for children with cancer, events for a good cause, it is an honor to be a part of these events that change people’s lives. This is the reason we do what we do. Whether it’s giving a business consultation to a client who is terrified, knows nothing about business but just started their own, or being a part of a non-profit organization raising money for a good cause, we do it becuase we love to help. We want to educate as many people as we can, whoever has an open ear and an open mind. As Francis Bacon said “Knowledge is power”, we truly believe so, that’s why we are so willing and excited to share it with as many people as possible.
What do you think helped you build your reputation within your market?
Given that my sister is a model and I am a performer we are both pretty well know locally. We were lucky enough to start doing business with important connections we already had! It was a bit overwhelming at first becuase not every business will succeed in the beginning, much less the first year but we were dealing with people who have known and trusted us for years. Our reputation was on the line and failing was not an option, we put our best foot forward and thankfully had very happy clients who then referred us more clients. Clearly that did not just happen over night, we do have an amazing team that is very disciplined and responsible. We have an amazing photographer, a graphic designer with a bachelor’s, a print shop with top quality work, our beautiful models, together we make it work.
What’s worked well for you in terms of a source for new clients?
Social media. Organic leads are 100% our best source of new clients. As I mentioned earlier we teach our clients how to use their social media properly. Algorithms change constantly, we can’t always be selling to clients as that will get boring so you have to find creative ways to do it without them realizing it. Having a sister for a model can really pay off eh? She can do a lot of the promoting for all our businesses and I do a lot of the back end, business with clients, flyers, etc. Having a team and knowing each person’s strengths and weaknesses will make you a stronger team. If you all focus on what you are good at, you can be more productive as a whole.
- Website: http://www.herrerasmarketing.com/
- Facebook: https://m.facebook.com/Herreras-Marketing-111298691480597/?ref=m_notif¬if_t=group_highlights
- Other: We have two podcasts coming soon! Mine will be “Evolving Together”, with my sister as a co-host (in Spanish) and hers will be “Emprendiendo Unidos” with me as a co-host.