We’re excited to introduce you to the always interesting and insightful Jay Monday. We hope you’ll enjoy our conversation with Jay below.
Jay, appreciate you joining us today. Can you talk to us about your team building process? How did you recruit and train your team and knowing what you know now would you have done anything differently?
As most businesses, it was just myself at the start. The guy who answers the phone, does the scheduling, diagnoses and solving the issues, bringing smiles to my customers faces. Then long nights doing paperwork, estimates, researching & planning. It didn’t take long before it was way too much for 3-4 normal people to handle and that’s when the company grew. Hiring, trusting and teaching in order to make sure my customers received the same quality & service as if I was the one doing the work. Business ownership is 24/7, you don’t get to take a break when your name is on the line and you genuinely care about your reputation and honor. Even when you grow and have those tiers of management & employees, you still have to be dedicated or else you may loose your standing in the community. I personally treat every customer like friends & family and I require that from my employees as well. This dedication has led us to be a major leader in our industry and on top of the leader board for 5 star reviews & more awards than any other company in the state. Honor & integrity means everything to me and that’s what I look for when hiring. There’s a certain satisfaction from knowing you are appreciated and your work is second to none. My employees are not just employees, they’re family and I only want to hire people who want to be part of something great. Nothings better than knowing you helped people change their stars and taught them something that will take care of them for ever and something to be proud of.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I started my career in plumbing before I even knew it. I worked for my mom at a landscaping company & worked for my uncle every summer doing new home construction. I joined the Army in 96′ and when I completed my service I came home and found myself still trying to find myself and what I wanted to spend the rest of my life doing. A good friend asked me to help him build his AC business so that’s what I did. My knowledge in home building & AC helped me quickly gain my bearings in the industry and after a years worth of learning in the field I decided to go to refrigeration school & learn the theories of HVAC & electric. I continued to learn, take every certification and course I could to increase my knowledge. I introduced plumbing to my buddy’s AC company and it’s all history form there. I did consulting for companies until I decided it was time to do this for myself. I opened my own company and dedicated myself to being one of the most honorable and highly decorated companies in the state. With the help of my team, we have only 5 star reviews, we have won at least 2 awards every year for excellence, we have been featured in several magazines and even a tv show being honored for having the best reviews in town.
Any insights you can share with us about how you built up your social media presence?
I have always said there was 3 successful ways to build a service company. 1-money… throw a lot of money into advertising and be on the top of the internet search pages, in the front of the phone books, on billboards, etc…. Now you just need a solid team of employees to keep up and enjoy the ride. This has proven to be difficult for beginners, this is a game fore the big guys who have money. 2 – real-estate… Back in the 90’s-2000’s there was a big push to get into homes and do AC tune-ups. Help people keep their units running & running efficiently. Introduce your service to home owner’s so they know who to call in case of a service emergency. For some this has been successful and a chance to really take care of people. On the other side of that coin is all of the sharks that try and take advantage of people. Not helping them but trying to just make money. 3 – lastly & how I have achieved success is by doing the best work possible, giving great pricing, only using the best materials & taking pride in what you do. Working hard for the people paying for our way of life and impressing them enough they want to tell everyone about us. Referrals & five star reviews has made us a power house in social media. We also post pics of our mazing artwork so people can see what we do and know what to expect for their home. It takes a while but years of this dedication is the key to riding the social media train.
What’s a lesson you had to unlearn and what’s the backstory?
I have worked & consulted for companies that had money so I learned the power of advertising. I saw how money can keep feeding a company even when they have horrible ethics or reviews. I have helped companies grow honorably by servicing and maintaining customer’s AC’s & home plumbing. I have seen owners forget the path they started down when money started to roll in-customers forgotten and quality falling too the wayside. All of this has giving me the knowledge needed to be a great business owner and a leader. My advice to anyone wanting to build a company is to learn it from the ground up. You need to know every facet and be willing to put in long days & late nights to achieve your goals. Most importantly, be honorable, have integrity and never forget why you do what you do.
- Website: www.azcpg.com
- Instagram: thecoolingplumbingco
- Facebook: https://www.facebook.com/TheCoolingPlumbingCo
- Linkedin: www.linkedin.com/in/thecoolingandplumbingco
- Twitter: @jmondaycpg
- Youtube: https://www.youtube.com/channel/UCyFEZNo4zAqPs9odFLDMb3A
- Yelp: https://www.yelp.com/biz/the-cooling-and-plumbing-mesa-3?utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)
Jay Monday The Cooling & Plumbing Co