Alright – so today we’ve got the honor of introducing you to Jason Priest. We think you’ll enjoy our conversation, we’ve shared it below.
Jason, appreciate you joining us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
At the age of 38 I decided to quit my corporate job and start my own company. At the time, I was being paid very well for what I was doing which was corporate wellness health coaching. But I was extremely unfulfilled and knew I was capable of making a bigger impact. Prior to this job I was an ICU RN for several years and also spent time as a Director of Nursing at a long term care facility. However, I decided at 38 that I wanted to live life on my own terms and pursue my own passion for helping other men. I remember having the conversation with my wife and letting her know I would be quitting my job. It was extremely scary and overwhelming at the time but I have absolutely zero regrets. The last thing I wanted was to look back on life with regret so I decided to bet on myself and go all in on my business. I took out $70,000 in personal debt to fund the business and there were some very risky times in the beginning. But I am now doing what I am passionate about and I wake up every day with fulfillment which is exactly what I needed in my life.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I started my career as an RN in the ICU and got married at 25. My mom passed away shortly after and I went into a depression and gained a bunch of weight. I then found myself at 232 pounds at 5’10” and I quickly became sick and tired of being sick and tired. Shortly after I went through my own health transformation and lost the 60 pounds and became passionate about health and fitness. I then changed careers and went into corporate wellness doing health coaching. After several years I realized I was unfulfilled and had more to offer to the world which is what lead me to quit and start my own business.
I started Dad Bod Health and was helping Dads ditch the Dad Bod without giving up burgers and beer. I ran my own show for several years but then I was introduced to my business partner Zach Smith at the end of 2020. Shortly after that we rebranded and became The Fatherhood. Now we help men become free from fear and doubt around their health and fitness, their relationships and their finances. We believe that is what creates a Powerful Father Figure and we are creating an Army of Powerful Fathers.
The thing I am most proud of is the culture we have built inside The Fatherhood. It is second to none and our men are truly changing their lives for the better and living their BEST lives. Our men are now leading by example in every aspect of life. They feel great, look great, have fantastic relationships and financial health. When you feel your best you perform your best and we’ve created a culture of success like no other.
How did you put together the initial capital you needed to start?
Back in 2018 I decided to quit my corporate wellness job to start my own company, Dad Bod Health. I had no clue what to do or where to start so I started taking massive imperfect action. I invested in myself many times over and some of them were failed investments. But in terms of capital for my business I took out $70,000 in credit cards to fund the business in the beginning. It was a very risky move for myself and my family but I was betting on myself and knew I wasn’t going to quit. I look back on that as a pivotal decision because I wouldn’t be where I am today without taking massive risks.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for growing our clientele has been showing up every day, providing real world value and operating with honesty and integrity every single day. I have extremely high standards for our company and I lead with honesty and integrity at all times. We don’t have the answers for every problem that comes up and that’s ok. But people grow to know, like and trust those who consistently put out valuable content and truly show that they care. Myself and my business partner wear our hearts on our sleeves and sometimes we have to show a little tough love. But ultimately we want the best for every single man we work with and our compassion shines through in all of our work.
- Website: www.thefatherhoodexperience.com
- Instagram: @thefatherhoodexperience
- Facebook: https://www.facebook.com/TheFatherhoodExperience/
- Linkedin: https://www.linkedin.com/company/the-fatherhood-experience/