We caught up with the brilliant and insightful Jason Feucht a few weeks ago and have shared our conversation below.
Jason, looking forward to hearing all of your stories today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
We have been tossing around the idea that we needed a longer lasting scent because our deodorant lasts for 24-48 hours, but natural scents are limited to about 4 hours due to evaporation. I was thinking about essential oil vapor pressure, and started to look for ways to decrease how quickly essential oils evaporate. I bought and setup a petri dish incubator, and tested my way through a large combination of ingredients. Eventually I settled on an amazing natural plant solution that would allow the scent to stay strong for over 3 days, beating even many synthetic colognes and perfumes. I then ran the cost numbers and found that to produce it would triple the cost of our deodorant. Back to the drawing board, and went back through the process, finding something that was less expensive and nearly carried the scent for as long.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I work for and helped found a company called Pit Liquor that makes natural spray deodorant, which eliminates horrible smelling body odor and providing the opportunity for a natural cologne and perfume. It is directly positioned to provide a better alternative in every way to the poisonous and synthetic traditional deodorants. We do not want to be better than other natural deodorants, we want to be better than synthetic traditional deodorant to make the whole industry see that there is another way. Our deodorant changes peoples relationship with their armpits. No longer do they need to be hidden away, ignored, and embarrassing.
What’s a lesson you had to unlearn and what’s the backstory?
I believed that “making it big” would make our company. Early on I had the belief that being on Shark Tank, Opera, or Ellen would make our natural deodorant spray it’s way to fame. As we pursued this we ended up all over the news in everything from Playboy to How I Built This and everything in between. With each successful bump in fame we would be excited and think finally this is going somewhere, but slowly had to learn that a customer base is earned. That each event provides eyes, each pair of eyes thinks about your product, and each person decides to be a customer. It is a one at a time thing. The big events just cause temporary jumps in growth.
What’s worked well for you in terms of a source for new clients?
The best source of new clients for us has been word of mouth. We focus on customer experience, where we want the customer to be happy from discovering us through buying their second bottle, and we work hard to help them enjoy their experience and make sure that they successfully quench their stench completely.
- Website: https://pitliquor.com
- Instagram: https://www.instagram.com/pitliquor
- Facebook: https://www.facebook.com/pitliquordeodorant/