We’re excited to introduce you to the always interesting and insightful Isabelle Gougenheim. We hope you’ll enjoy our conversation with Isabelle below.
Alright, Isabelle thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Behind my artworks lies the idea of freedom. By associating bright colors, imagery from faraway places, and strokes inspired by rhythms, I aim to create unique landscapes that will transport the viewer. In our always faster-paced society, it can be challenging to take a step back and feel, instead of merely observing.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am a French-American artist, originally from the East of France. I moved to Chicago over 20 years ago after graduating from Les Beaux-Arts. I worked for several years in the world of high-fashion furniture at Holly Hunt. It inspired me to open my own company Isabelle Gougenheim Designs 5 years ago. My creations can be found in many fashions, decoration and museum shops all over the world (Los Angeles, Melbourne, Sydney, New York, Chicago, Colmar, Miami, San Francisco, Abu Dhabi…).
How’d you build such a strong reputation within your market?
Before launching my own brand, I have worked for several design companies, including Holly Hunt Collection. I also was a partner at the Kevin Reilly Collection. Working in this industry during more than 20 years has allowed me to meet incredible people that loved my brand from the very first day. This definitely helped me build my reputation within my market.
We’d really appreciate if you could talk to us about how you figured out the manufacturing process.
I do manufacture my products – I work closely with an Italian fabric factory. It was essential for me to work with vendors that showed mastery in their craft in order to produce the best quality scarves I could. Firstly, I wanted to make sure I selected the best and softest fabrics for my scarves – after trying out a few different samples, I decided to select a blend of silk and modal, fabrics that are known for their softness. Manufacturing a product is all about taking the time to select the best fabrics and factories possible to ensure the quality of your products.