We recently connected with Georgia Grey and have shared our conversation below.
Georgia, thanks for taking the time to share your stories with us today What do you think it takes to be successful?
I’ve found that you cannot be self-employed without working on yourself. When you run your own business, it’s just you most of the time, which is both beautiful and difficult. There are days when it is hard to motivate, you run into a challenge or dilemma that can be all-consuming. I’ve found it crucial to not only work endlessly on my business but work on my own limiting beliefs about myself. As I evolve my business, I’ve also made an effort to evolve as a person. Success is a hard word, especially as an entrepreneur. I find there is always something more to do, to work on, and that at the end of the day you are never truly finished. I think it’s important to acknowledge the little successes and growth along the way instead of once a goal is achieved, immediately going to the next project, which trust me I do all the time! Overall, the key I’ve found to my success is never quitting. If something isn’t working, find a new way. If I’m feeling burnt out, take the day off and go hike. If a business feels slow, find other people to connect with. The only thing you can do “wrong” when it comes to success is to do nothing.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
After dealing with my own debilitating autoimmune disease and Lyme disease, I came out the other side of my health journey realizing the need to help other people with similar conditions. I am a certified holistic health coach and founder of the holistic practice, Whole Body Healing Nutrition. I specialize in autoimmune disease, Lyme disease, hormone imbalance, or to put it simply, I work with people who don’t feel well. Through five, ten, or twenty session programs, I help people get their life back with a personalized food plan, and lifestyle tips to slow down and love themselves. I believe I am unique in the field given that I have been through health struggles myself. I find my clients experience true empathy, knowing that I can fully understand how they feel. I also make myself available to my clients in between their sessions via text, email, and a shared food tracker. This is amazing for accountability but also helps my clients feel supported, knowing they don’t have to do this alone. My latest venture is my Nutrition Business Bootcamp. Similar to how I help clients with health conditions I myself went through, I now am also helping others in the nutrition field with how to launch a business through my five-session virtual course launching March 15. I love creating and staying connected with my clients and audience. You can follow me on TikTok and IG @wholebodyhealing, and I have recently launched Whole Body Healing, the podcast, available on Apple and Spotify.
Can you tell us about what’s worked well for you in terms of growing your clientele?
My most effective strategy has been making friends in the industry! My business is primarily a referral-based business, with occasional exceptions. When I first launched, I made an effort to meet with other business owners in the wellness industry who saw my clientele but did not do what I do. So I thought, okay, I work with sick people. Who else helps sick people, but doesn’t have time to teach them how to meal plan? I then Google these people in the area-Naturopathic doctors, acupuncturists, therapists, etc. We all need each other! I would meet one on one with people over coffee, and more importantly, maintain relationships. People aren’t going to refer their clients to you unless they know and trust you. People in the nutrition field often have a reputation as being judgmental, so it was important for me to show others that I help clients from a place of love. Getting clients was a matter of creating genuine friendships.
How did you build your audience on social media?
Consistency and being myself! I don’t focus on how many followers I have, and frankly, nor do I really care! Given my audience is mostly chronically ill, I’ve found it important to build trust. I’ve done this by not trying to be anyone but me on social media. I think people are oversaturated with filters, ads, etc…so the more you can share yourself, even your struggles, the more people can engage with you. I’ve also found it important to keep up on all platforms. YouTube, TikTok, Podcasting, and being multidimensional. If you’re just starting out, start creating consistent content! Don’t let fear hold you back and aim to post 3-4 times a week!
- Website: wbhnutritionco.com
- Instagram: wholebodyhealing
- Facebook: https://www.facebook.com/wholebodyhealing303/?ref=pages_you_manage
- Linkedin: https://www.linkedin.com/in/georgia-grey-b1996047/
- Youtube: https://www.youtube.com/channel/UC6sXb-Dk_AwN6xs81g_AnPA/videos
- Other: TikTok: @wholebodyhealing Podcast: Whole Body Healing
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