We were lucky to catch up with George Allen II recently and have shared our conversation below.
Alright, George thanks for taking the time to share your stories and insights with us today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?
I wouldn’t describe what I’ve done as best things, it really just comes from the heart. Everything I’ve done has came from the heart. My business strives off the concept of just being a hero. Everybody is a “city hero” in some way. Whether you take care of a loved one, give back to the community, or just being somebody that someone can look up to. At the end of the day, we all have a gift & I want people to know that they all are appreciated. That they are a “City Hero”.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
To be honest, the way I got into the industry was just doing what I love to do. I went out with my family one year, just to give back food to the less fortunate. And I had my cameraman come out with us, just to show love & what we’re doing for the community. Posted it on Instagram & ever since then it just took off. After that I went home & brainstormed. Then I came up with the concept of “city hero” and naming my brand City Hope Clothing. I drew up the designs and concepts in my notepad. Once I spread the word out, I got in contact with a graphic designer. The rest was history. What sets me apart from others is my message behind my brand. People love the message, they love what it stands for. Like I said, it’s not something where it’s just me doing it. Anybody can be a city hero, think about it, anybody! So why not change the world with everybody.
How did you build your audience on social media?
My audience just came from me just being me. I’ve always had the confidence in myself to achieve anything I set my mind out for. All I really did was put the word out & asked people to share and follow my business account. On my personal account, I made connections with people throughout the years whether it’s from basketball, modeling, work or business related. Just being genuine with people & leading by example put me in the position Im in today.
Can you share a story from your journey that illustrates your resilience?
Crazy story when the pandemic hit, I had no motion. Meaning I had nothing going for my business. So I’m just stuck at home, wondering what to do. As time went on, I was like I gotta do something, make something shake. Went back to my notepad and I started just to brainstorm. I was coming up with different ideas far as designs, logos, marketing proposals & some ideas I haven’t even put out yet. But everything so far has been a strategic move and I can’t wait to see what the future holds.
- Instagram: Business: @Cityhopeclothing / Personal : @igeorge_