We’re excited to introduce you to the always interesting and insightful EVitta Hobbs. We hope you’ll enjoy our conversation with EVitta below.
EVitta, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
EVitta Hobbs established ONCUE Fitness to combine her love for dance and fitness. She recognized a market need for fitness dance, exercises that boost confidence, women’s health resources, and workout apparel that encourages self-expression through T-shirts.
Motivated by a desire to build a supportive community, she aimed to empower individuals on their fitness journeys. Her unique approach emphasizes celebrating individuality, distinguishing ONCUE Fitness by fostering meaningful connections among fitness enthusiasts.
EVitta, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
EVitta Hobbs is the founder of ONCUE Fitness, a brand that combines her passions for dance educator ,health and fitness. She entered the health and fitness industry primarily due to her personal experiences and a strong desire to inspire and empower others.
What makes EVitta unique is her innovative approach that combines dance education, health, and fitness to foster an inclusive environment.
She takes pride in creating a brand that encourages confidence and embraces individuality.
EVitta wants potential clients to recognize that ONCUE Fitness is more than just a brand—it’s a movement dedicated to promoting a healthy lifestyle and active community involvement.
How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
At OnCuE Fitness, we choose to sell via our own website to maintain brand control and enhance customer experiences.
**Pros:**
**Brand Control**: Unique identity and tailored shopping experience.
**Customer Relationships**: Stronger connections and personalized promotions.
**Higher Profit Margins**: No third-party fees, more revenue retained.
**Cons:**
**Traffic Generation**: Requires investment in marketing to attract visitors.
**Technical Maintenance**: Demands ongoing updates and resources.
**Limited Exposure**: Miss out on the audience of larger platforms.
In summary, the focus on brand control and customer engagement aligns with our growth strategy.
Have you ever had to pivot?
EVitta faced a pivotal moment when the pandemic hit, leading her to transition from in-person training to virtual classes. This change not only kept her business afloat but also:
Expanded Client Reach**: Allowed clients to join from anywhere.
Online Merchandise**: Enabled the creation of two top sellers online health guide books, exercises tutorials and clothing line.
Showcase of Adaptability**: Highlighted her forward-thinking approach.
Contact Info:
- Website: https://www.oncuefitness.shop
Image Credits
Self photography