Alright – so today we’ve got the honor of introducing you to Elizabeth Rosenberg. We think you’ll enjoy our conversation, we’ve shared it below.

Elizabeth, thanks for joining us, excited to have you contributing your stories and insights. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

One of the compliments I get most often is on the name of my company: The Good Advice Company. The funny thing is, I didn’t come up with the name!

I quit my corporate marketing job on March 2, 2020, with the intention to travel and figure out what I wanted to do next. Then the world closed down. While the idea for my company and corporate offering came together naturally, naming the business became my biggest challenge. For months I googled, crowd-sourced ideas from family and friends, and constantly brainstormed possibilities. By the time I had all my legal documents ready for incorporation, the perfect name still hadn’t materialized.

The process was incredibly frustrating. Every time I thought I’d found something promising, either the name wasn’t available, the social media handles and website were taken, or the phrase was too common to build a distinctive brand around.

In my moment of peak frustration, I did a Zoom call with my mentor and past boss, who’d been a CEO, founder, and creative strategist. He said, “We’re overthinking this. What are you offering and what are you good at? I’ll start… You give really good advice. What about The Good Advice Company?”

I laughed and said, “There is no way that is available” as I started googling and saw that the website was, in fact, available.

He replied with a laugh, “Buy the website. If you don’t use it, maybe I will.”

And the rest is history. The name has proven perfect – it’s clear, memorable, and exactly describes what I do. I’m part strategic advisor, part executive coach, and part storyteller. My clients often tell me they chose to reach out precisely because the name felt so straightforward and trustworthy.

So, my good advice? Don’t overthink it. Start with what you’re offering clients and what you’re genuinely good at. Sometimes the simplest answer is the best one – and you might be surprised at what’s still available. That philosophy has served me well beyond just the name; it’s become central to how I approach all client work and any new offerings as the business evolves.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I feel like I was destined to be in PR since I was a child. As a twin growing up, I naturally stepped into the role of spokesperson for both of us – combining storytelling with strategy even then. I was also always the planner, thinking about risk assessment before doing anything we weren’t supposed to, and making sure we had a backup plan for our backup plan. My love for writing and news led me to consider journalism and entertainment music supervision, but once I had my first PR internship, I knew I’d found my calling. It was the perfect blend of everything I loved – and it came naturally.

Throughout my career I have worked on everything from Fortune 500 brands to startups, fashion to sports, and nonprofit galas to global corporate conferences. The most recent chapter in my career was as a global head of communications in two of the most awarded and infamous creative advertising agencies in the world. I loved it.

However, my path took an unexpected turn when extreme burnout (it was bound to happen!) landed me in the ER with a migraine where I lost all of my motor skills. This experience was humbling, terrifying, and a catalyst for a profound personal and professional transformation. This resulted in years of traditional and alternative healing modalities – Some worked, some didn’t, but the process was the driving force for me to change.

Through this journey I tapped into something I had buried as a child. This feeling of intuition, connection and empathic energy was no longer something that laid dormant in the background. It was now front and center, forcing me to open new doorways of understanding about the connection between physical health, intuition, and professional success.

This has fundamentally changed my approach to business and life. In fall 2020, I launched The Good Advice Company, a marketing and communications consultancy that brings an intuitive perspective to working with creative agencies, brands, and C-suite leaders. My work focuses on global messaging strategies, brand positioning, and thought leadership, but with a unique twist – I integrate intuitive insights into traditional business practices.

My intuitive insights are drawn from my work in the Akashic Records – in essence, a library of your soul’s journey – past, present and future. When the pandemic quieted the world, my intuitive abilities grew stronger, and I began offering these readings to my network. What started as informal sessions quickly evolved into nearly 100 readings for executives at some of the world’s most influential brands – and all via Zoom. These leaders were all seeking the same things: purpose, meaning, and answers. The readings provided them with clarity and inspiration, helping them unlock everything from their soul and life purposes to breakthroughs in their personal and professional lives.

Initially, I was living in two worlds – consulting on marketing and communications by day while conducting intuitive readings during evenings and weekends. As I built my own brand focused on wellness, burnout, and PR, clients began requesting help with their personal brands.

My work solves critical challenges for leaders – from clarifying their authentic leadership voice and establishing thought leadership platforms, to navigating career transitions and building meaningful personal brands. What sets me apart from the rest is the integration of both strategic and intuitive insights – together with our clients, we’re not just building a brand, we’re uncovering and amplifying your true purpose.

Drawing from my 25+ years of comms and marketing experience, I developed a unique workshop that combined brand strategy with intuitive data, creating a powerful blend of practical expertise and spiritual insight that has transformed my work. This integrated approach allows my clients – even those new to spiritual work – to discover and articulate their true purpose. The results speak for themselves: from significant career advancements to profound personal growth, my clients are proving that when you focus on being known for who you are rather than what you do, both joy and success naturally follow.

I’m most proud of creating a safe space where senior executives can explore both their strategic and spiritual sides – something that was taboo in corporate settings just a few years ago. I’m also very proud to be part of a movement breaking down spiritual bias in the corporate world, showing that authenticity and purpose are the new currency of leadership.

Today, I feel incredibly fortunate to work with groundbreaking brands while championing something I truly believe in and love. Looking back at my own journey, from burnout to breakthrough, I’ve learned that our bodies and intuition often know what we need before our minds catch up.

But like everyone, this too will evolve in ways I can’t see yet. I’m SO excited about that. I always say that if you told me in March 2020 (when I quit my job) that I would be doing this today for work, I would have told you you were insane. The biggest lesson I have learned since then is that we control nothing – and if you can accept that, the journey is always more important than the destination.

Where do you think you get most of your clients from?

The strongest foundation for my business growth has come from three key places:

1. Referrals through past clients and mutual referral partners
When you’re in a service business, your current and past clients are your most powerful advocates. I always tell my clients to think of your existing clients as your best PR first. The key is to arm them with clear, specific ways to talk about your work and to acknowledge their support – sometimes monetarily! – when they send new business your way.

I’ve also built strong relationships with mutual referral partners who send business to me and vice versa. The secret here is finding partners who truly understand your work style and will help vet potential new clients. I recommend formalizing these relationships with written agreements that include referral fees (typically 5-10% of your service fee) to ensure everyone is aligned before you start working together.

2. LinkedIn
While many see LinkedIn as just another platform for self-promotion, I’ve found it to be a great source of genuine connections. I’ve secured more clients through authentic engagement and posting things I’m eager to write about and share – experiences, and lessons learned, etc. – than through traditional marketing approaches. The key is consistency in showing up as yourself rather than trying to game the algorithm or follow trending formulas.

3. In-person networking
Nothing beats face-to-face connections. Set a goal for 2025 to attend 1-2 industry events each month. But it’s not just about showing up – it’s about being genuinely interested in others and clearly articulating what you do and the value you provide. These in-person interactions often lead to the most meaningful professional relationships and opportunities.

Do you have any insights you can share related to maintaining high team morale?

One of the most impactful pieces of good advice I’ve learned about team management is that everyone needs to feel appreciated differently. Back when I was managing larger teams, I realized that everyone on my team needed something emotionally from me. This might seem small, but when I started doing implementing this approach, I saw a huge difference in how my team was showing up.

So, the first week of January I had everyone on my team take their language of appreciation or love language test. There are two ways to do this. You can either take the free relationship love language test with work in mind or you can take the Five Languages of Appreciation in the Workplace (there’s a book too). Everyone on your team will come back with an “appreciation language”. They are Words of Affirmation, Quality time, Acts of Service, Tangible Gifts, and appropriate Physical Touch.

We would retake it yearly (sometimes they change) and yes, my team was always made up of all five love languages.

Some examples…
Words of Affirmation: “Great job” emails, “keep up the good work” pep talks in meetings
Quality Time: 1:1 walks around the block, monthly lunches
Acts of Service: Helping out with projects, proactively updating status reports
Tangible Gifts: Surprise lunch deliveries, thoughtful gift cards
Appropriate Physical Touch: High-fives and fist bumps after wins

This approach aligns perfectly with what I’ve learned about intuition and authenticity in leadership – when you truly understand and honor how each person receives appreciation, you create a more connected, engaged, and successful team.

Contact Info:

• Website: https://www.thegoodadvicecompany.com
• Linkedin: https://www.linkedin.com/in/elizabethrosenberg/

Image Credits

Alyssa Fioravanti Duran