We recently connected with Elisse Gabriel and have shared our conversation below.

Alright, Elisse thanks for taking the time to share your stories and insights with us today. Can you talk to us about how you learned to do what you do?

As author Neil Gaiman said, “You learn to write by writing.” For the past 20+ years, I’ve worked as a professional writer and editor, and have definitely put in my proverbial 10,000 hours. I’ve learned that the more you use your writing muscles, the more limber they get. Writing is all about practice, experimentation, and letting your authentic voice percolate.

I learned how to edit through mostly on-the-job experience, and also took a series of classes. I studied essential references like the Chicago Manual of Style, Strunk and White, and other classics to provide a solid foundation for rules of grammar, punctuation, and style. Writing daily—both on my own personal projects and for professional clients—has helped hone my ability to write in various styles, and formats.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I got my start as the editor of a children’s publication distributed throughout Marin County, whose innovative online version was featured on CNN. Since then I’ve written and edited for a wide range of clients, from schools and museums to retailers and tech companies including MasterClass, TEDx, Greater Good Magazine, Pottery Barn Kids and Williams Sonoma.

My services include both short- and long–form content for a wide range of media, from websites and e-commerce content to features and blogs. As someone who is innately curious and a keen listener, I’m able quickly absorb the voice and tone of my client and channel that into writing. I love interviewing, and am able to craft bios and stories that capture the essence of that individual in a way that’s authentic and engaging.

Is there a particular goal or mission driving your creative journey?

Right now I’m working on a middle grade novel about the superpowers of sensitivity and empathy in boys. I crafted a nonfiction piece on this subject for The Tot, which was picked up by Greater Good Magazine, helping me realize that I’m not the only parent of sons who recognizes that we need to change the way we perceive these qualities. I previously wrote a nonfiction book entitled The Emerald Matchbook that focused on the extraordinary experiences of my mother as a hidden child during WWII in Belgium. I think what drives me to create is my hope of making a positive difference through the written word.

How’d you build such a strong reputation within your market?

I wrote a blog, 20 Years, 20 Lessons as a freelancer, which conveys these thoughts: (https://www.redballooncreativecontent.com/post/20-years-20-lessons-takeaways-from-life-as-a-freelancer). Some of the lessons include the following: Maintaining clear communication. Submitting assignments early or on time. Following brand style guides. Attending to what I’m being asked, whether it’s a specific word count, writing style, voice or cadence. Pivoting when needed. Being flexible. Following up and checking in. Being kind. Having a sense of humor. Saying “thank you” and “yes” as much as possible.

Contact Info:

• Website: www.redballooncreativecontent.com
• Facebook: https://www.facebook.com/elisse.gabriel.9
• Linkedin: https://www.linkedin.com/in/elissegabriel/
• Other: https://greenmountainacres.substack.com/

Image Credits
no credits, just clarification: Photo of my family (with sons Noah and Aidan and husband David) other group photo is with my Friday writing group, which has been going strong for six years!