We recently connected with Eduardo Medellin and have shared our conversation below.
Eduardo , appreciate you joining us today. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?
Scaling up is the hardest part of any business and it was that with my firm. It required commitment from the owner to make it happened. Delegating and supervising are the most difficult trades to develop, no one teaches you that. I new how to do the work and how to preform well with the client and I was very successful, now I needed to bring people on board to continue that performance and service to the client. First thing is to hire the right person, which it sound easy but it is not. It is the most important first step. If you do it right, it will save many headaches and time. Once we had a good solid ground of 3 people, it was time to add the rest. Same process but now I needed to involve the 3 key people. Teach them to delegate and supervise. It too some time because of the personality conflicts of each other and the human nature of not accepting people in your group. Now we have 10 associates and have move to providing more consulting that basic bookkeeping services. It will continue to be a challenge to get to the next step, but with team commitment it is possible.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I got started as business owner early on in my carrier, I always new that was my call.
Infinity Management started in 2001 and has been servicing clients in all industries in the DFW area. We provide a “value added” accounting service. We utilize technology to automate the basis processes so we can make sense of the financial reports and communicate those results to the client and provide our opinion. That is really what the client is looking for, understanding of the business and knowledge so they can grow their own business.
Now a days we services small and medium size business, from $300K in sales a year to $100M. They all need the support but just in different ways. That is what we provide, the right support for the right time.
I have been a professional accountant and consultant for over 30 years. I like to share my professional experience and knowledge, as well as my business experience with any one that is open to consider it.
What do you think helped you build your reputation within your market?
One’s reputation is all we have as professional. It is very import to treat every client, every situation with respect, humidity and commitment, along with honesty and ethics. That has been my model from the beginning and now people know that they can rely on my to put those attributes in place, along with my experience and receive the best service possible. At the end of last year, I was rewarded with achievement awards from 2 of our main clients as a reflection of that reputation and service.
Can you tell us about what’s worked well for you in terms of growing your clientele?
With reputation comes the ability to get referrals from happy clients, colleagues and others. That has been the main fuel for growth. We have just needed to get known in the market place with the use of social media, appearing in podcast, interviews etc.