We’re excited to introduce you to the always interesting and insightful Dupreea Williams. We hope you’ll enjoy our conversation with Dupreea below.
Hi Dupreea, thanks for joining us today. What’s the backstory behind how you came up with the idea for your business?
Naturally Dupreea Unboxed – Well Naturally Dupreea simply came from me being my authentic self. I have a friend that help entrepreneurs discover how they can truly express or showcase the vision behind their brand. I told her what my vision was for Naturally Dupreea, Which was me not being one thing or placing myself in a box. I also expressed how I am a serial entrepreneur and i wear many hats. I didn’t want to feel trapped or known for one specific thing other than holistic wellness and entrepreneurship. I don’t know why this was the hardest thing for me but for a whole year I was battling with my brand identity because I didn’t want to feel like I had to do one thing. Dupreea has layers and so much to give in this world. My friend really understood me and she suggested that I go with Naturally Dupreea Unboxed. When she said this I literally felt like i was about to jump out of my body! It was perfect! Naturally Dupreea Unboxed meant I could truly show the layers of me or somewhat of what I have to give. Naturally Dupreea Unboxed looks like me being a holistic healer, showing my self care and self love and helping others do the same, an inspirational speaker through story telling, a full time entrepreneur that shares some of my tips/challenges while also highlighting other entrepreneurs and their businesses.
With me being able to showcase the power behind me unboxing my greatness It was gonna help so many people in the ways I knew I was capable of helping! I help bosspreneurs get in alignment spirit.mind body with what they desire by unfolding traumas, unlearning habits and healing.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I am a mother of 3 beautiful children and I have been a full time entrepreneur for 6 years. Im a retired 7 year experience hairstylist and I got into the holistic wellness industry in 2018 after learning more about how our spirit.mind and body is connected. I went to school for holistic nutrition shortly after. While in school i also did more studying on mental health and how the mind and gut is connected. After learning more I noticed that it was a huge disconnect with us and people and how we viewed food, medication and our overall health. I started a holistic wellness business, then a moisture based natural hair care and hair education brand. Which I formulated the products with all herbs, oils and butters that are known for healing and high in nutrients. Shortly after starting that business I partnered with one of my great friends on creating a metaphysical shop that provides you with the physical tools you need to enhance your healing spirit.mind and body. Along with that I have created self help or self developing courses to help open the mind to how healing starts and what areas to focus on for growth. Im in one of the greatest positions to help guide others to their desires by helping them align with it spirit. mind and body because it’s all connected.
Im super excited to be in this space to help so many people overcome some of the challenges I too have experienced. It’s information out there but to get the information broken down and tailored to specific things plus be relatable through storytelling is so fulfilling for me.
How’d you meet your business partner?
My hair care and hair education brand ( Melanated Curls) I have a business partner and how she became my partner was so inspiring. You never know who’s watching you and who you are inspiring. So when I first started Melanated Curls and did a soft launch, she followed and supported my post on social media about my hair care. Maybe a year or two prior we met in person at a family function. She asked me about my hair and what I was using on my hair but after that day we never spoke again until she reached out to me on social media asking me how could she be an assist of apart of what I was doing. We had two phones conversations and we grew from there. Literally who would have known our first conversation about hair care would have turned into a partnership for a hair care brand.
Any insights you can share with us about how you built up your social media presence?
Building an audience is getting more challenging as time flies. Now many may think actually its getting easier because technology is improving rapidly but for someone starting from zero and working their way up using social media without any influence is challenging. Especially the more these social media algorithm changes. So a few things I did was understand my niche or the audience that i wanted to focus on. Create relative content, be myself and be consistent. These are the same tools anyone can use to build their audience on social media. Social media is like a job so you have to study it, learn it and work it in order for it to work for you. It take creativity and time to really build but its possible.
- Website: NaturallyDupreea.com
- Instagram: instagram.com/naturallydupreea
- Facebook: facebook.com/naturallydupreea
- Youtube: youtube.com/naturallydupreea