Alright – so today we’ve got the honor of introducing you to Drew Gonzalez. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Drew thanks for taking the time to share your stories and insights with us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
Going from idea to execution was one of the most scary and beautiful process of this journey. It all started as a hobby of me doing my own nails in quarantine as an expression of my femininity and getting comfortable with that side of myself. I started off just painting a plain color/patten but I wanted to start going deeper with the creativity of my nails to allow my art to be spread everyday on my hands. After each set I just knew the feeling I would get and I started wanting to share that feeling with others. At that time the thought of not only sharing my art and my creativity with others but, building a clientele, coming up with ways to advertise,and try to build something that’s just more then just nails. After a few conversations with some really special people I knew the only way that to create and share something is to not let the fear engulf me and limit my ideas and just do it. So I started making a logo, creating advertising flyers, coming up with services I wanted to offer, and lastly the feeling and environment I wanted my clients to come in and experience. From then I built up a beautiful clientele,meet some amazing people, have released 3 passion project that highlight different parts of me and my community, do so many local pop ups , and lastly build up and create a beautiful home studio that I like to call the garden. Vida de flors journey from day 1 has grown so much and I can’t wait to see where else it can go!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Vida de flor is a brand that wants to spread the feeling of self love and give you a space to express your self through your nails! We offer our Basic Perra set which is for our lovies that like to keep it simple and clean. Not everyone’s likes to do the most all the times and that is okay. With this set your garden will fresh and clean, our In The Bloom set which is for our babes that like to keep it clean but bold. This set is the perfect balance of our Basic Perra and frida sets. With this set your garden will be content and have the perfect balance, and lastly our Frida set which is for the lovies that want it all. With this set the possibilities are endless! This set we make it custom to you and anything you imagine! With this set your garden will be at its fullest potential! Our sets are for you to leave and feel like the most highest version of yourself possible.
How’d you build such a strong reputation within your market?
I think the main thing that help me and I feel that can help anyone is being very personable and always spreading positive energy to others. This is something that I had to learn very quick because you never know when you are talking to your next client! You have to make sure that you show everyone the same amount of respect and love if you want it to reciprocate back to you! Any chance you get to make a connection and talk to someone do it! Don’t be afraid!
What’s worked well for you in terms of a source for new clients?
The best source of new clients has been local markets! I love to pop up at local markets and do flash nail art because it shows people the creativity and the energy that I have to offer. I have been blessed to be able to set up at so many local markets to spread my business because your community is there you just have to reach into it and go deeper into it.
Contact Info:
- Website: https://vida-de-flor.square.site/
- Instagram: @_vidadeflor_
Image Credits
@alyssagr4ce