We were lucky to catch up with Dr. Caroline Iscovitz recently and have shared our conversation below.
Hi Dr. Caroline, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission the drives your brand?
As I worked in the field of psychology, the number one theme I saw my clients struggle with was not being enough and struggling with perfectionism. I saw that clearly, because I saw it in myself too. This was me before I applied the work on myself. I was a poster child of burnout, always saying yes, and not even putting myself on my priority list. I was finishing my doctorate degree, working full time, and catering to family and friends needs. I was exercising, but not eating well. The weight was falling off and so was my hair. I would have popcorn or a pint of ice cream for dinner some nights, so I could justify I was working hard and too busy to cook. The moment where I had to decide between filling up my gas or getting groceries, I knew I hit rock bottom. Something needed to change and that was the excuses that became abusive to myself. I leveraged what I knew to turn my world around, being a product of my own work, and I can help others get there too. My mission is to empower women to truly love themselves from the inside out and put themselves at the top of their priority list.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am so privileged to have the opportunity to empower women for the past 12 years. My career started in the field of psychology and moved into coaching the last 4 1/2 years. Some much professional and personal experience was gained through the years, which has helped me identify, learn, and grow at such a rapid rate. The beauty of both of these fields allowed me to continue to grow and develop. I was able to identify my own cycle of burnout from not taking care of myself in the way I needed to, work always came first, boundaries weren’t in existence, and I avoided certain relationships, because I didn’t feel I was deserving or good enough yet. Thankfully, I have overcome all of this and created tools that I now share with my clients to ensure they have a foundation set to thrive. Through these challenges I had faced, I created the core pillars of my business, which are work life integration, self love, boundaries, and emotional balance within our relationships. Each pillar was created based on both my personal experience and common themes I have seen in my clients. Work life integration is the first because it allows us to understand what the day to day looks like, where time and energy goes, and where we can find the gaps of what is working as well as not working. Self Love comes into play after building upon the first pillar, creating more ways to take time for ourselves, prioritizing ourselves, more compassion, empowerment, and taking care of ourselves from the inside out. Boundaries because this is not taught in school. We need to learn how to set them, then implement and solidify them in the most effective manner. Lastly, emotional balance within our relationships; I provide tools as well as resources based on my education and experience working with couples in therapy, because when you are an entrepreneur it’s being able to balance your relationships, with your significant other, family, friends, and clients/customers.
I am most proud of being able to truly help my clients find & fill the gaps in their life using the four pillar framework I’ve created.
How about pivoting – can you share the story of a time you’ve had to pivot?
When I started on my journey of becoming a marriage and family therapist, my vision was set that I would be a doctor and married with kids all by 25 years old. That is not exactly how it turned out and I’m very grateful my life has worked out the way it has so far. In my journey I have discovered that I wanted to help people in a more powerful and hands on way. After receiving my doctorate in psychology at 27 years old, the vision of my life changed, I felt I was meant to do more for people outside the therapy world. Then, a year later at 28 years old, I moved back home to Florida from California to be closer to family & friends and have a home base to pursue my journey of entrepreneurship. As I left the field of psychology with a set career path to stepping into the unknown of the entrepreneurial world, a lot of individuals questioned my decision. I was scared, excited, and open to the possibilities to take this calculated risk. Now 4 1/2 years later, I am happier than I’ve ever been, having chosen not to live by the standards of society, but instead to pursue a completely new path and be able to thrive doing it.
What’s a lesson you had to unlearn and what’s the backstory?
One lesson that was hard to unlearn was when I went from the psychology world to the coaching world. Everything I had learn in graduate school, internships, and while practicing therapy was around keeping everything confidential in my private life. Of course it made perfect sense to me why it was important on both a personal and professional level. However, moving into the coaching world, I saw the complete opposite. It was extremely hard for me to shift that perspective of sharing my personal stories with coaching clients when it was relevant and putting myself out there. It took me a lot of time and effort to realize it was perfectly okay! Even more so, it was highly empowering to be able to share my stories to truly help others to know, they aren’t alone. When we are able to share our vulnerabilities, it makes us more human, because we become relatable and gives permission as well as space for others to do the same.
- Website: www.drcarolineiscovitz.com
- Instagram: www.instagram.com/drcarolineiscovitz
- Facebook: www.facebook.com/drcarolineiscovitz
- Linkedin: www.linkedin.com/in/drcarolineiscovitz
- Youtube: https://www.youtube.com/channel/UCr0b43_fShKwcdsTebMbNZA
- Tiktok: https://www.tiktok.com/@drcarolineiscovitz