We were lucky to catch up with Donnie and Dayna Morgan recently and have shared our conversation below.
Donnie and Dayna, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
The pandemic afforded us the opportunity to take daily walks, in which we were able to talk about our next move in life. We lost some family members during the pandemic, and that forced us to reflect on the importance of following our dreams and building a legacy for our family.
During one of our walks, we brainstormed different ideas, and we decided we wanted to create something that truly reflected our lifestyle and was useful, practical, and elegant. We thought, We love to cook, we have “strong” cooking skills, and we love to entertain at home. Then BOOM, Kitchen Strong was born – a lifestyle kitchen essentials brand.
The Kitchen Strong brand is reflective of both our lifestyles. Donnie as a healthy lifestyle content creator, who shows his YouTube followers how to prepare healthy flavorful meals using high quality multifunctional cutting boards. Dr. Dayna, who loves to entertain at home and was always looking for modern stylish serving boards or trays. Therefore, we decided to create a line that included kitchen essentials we needed and always wanted.
Our mission is to bring people together through entertainment and gatherings. Kitchen Strong products are the foundation of these gatherings. Starting with a nice, beautiful board is the perfect base for your food. The boards and trays tell your guests an effort was made. Also, our boards are multifunctional so you can use them to prep your food and serve it, thus making your hosting experience easier. The products are also décor, eliminating the need for a ton of items on your table – clean simple looks are in style. Lastly, who doesn’t love luxury. Our essentials add a right amount of luxury to any gathering.
Donnie and Dayna, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Kitchen Strong, a family-owned business, is a premium lifestyle kitchen essentials brand. Our high-quality kitchen essentials provide the best experience in both preparing and serving your food in style. The company was founded in 2020 by husband-and-wife duo, Donnie and Dayna. They desired to have kitchenware that was multifunctional and stylish. Therefore, they created the KS collection, which was uniquely curated to offer exceptional kitchen essentials that enhance cooking and entertainment experiences. Kitchen Strong (KS) essentials include cutting, serving, as well as charcuterie/cheese boards. Our boards are uniquely designed as multifunctional, meaning they can be used to prepare and serve your picture worthy food. KS essentials are made from premium wood or high-quality bamboo that is strong enough to withstand repeated use. In fact, KS essentials are designed to last for many years. The natural variations in the wood and marble used for KS boards makes each piece one of a kind. However, we do hand select boards with less natural imperfections. Oh, we can’t forget about our KS conditioner – handmade with natural food-safe ingredients.
Our kitchen essentials will add to the décor and appeal of any kitchen and entertainment space. Kitchen Strong boards are truly a point of presentation for any meal at home or event.
How’d you meet your business partner?
Donnie and Dr. Dayna are business partners and married. It was after years in our relationship we decided to “marry” our interests and create a business. Our individual skills are what contribute to the success of our business. We have been together for over 10 years, and through this time we have learned each other’s strengths and challenges. We were able to leverage that information to define our roles within the business, which helps to create healthy boundaries. For example, Donnie is more technical and directs the integration of technology into the business, whereas Dayna is highly structured and enjoys engaging with people and therefore manages customer and manufacturer relationships. Both of us provide input on the products.
What’s been the best source of new clients for you?
Kitchen strong has several kitchen products. We started selling the products at Home Expo’s. A lot of home buyers and new home buyers attend expos looking for new products. We did a home show and it was very successful – we made the amount we typically make in one month from online sales in 2.5 days. We attend these shows quarterly and earn new clients every time.