We caught up with the brilliant and insightful Daymond The Brand a few weeks ago and have shared our conversation below.
Daymond, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
Today, I am known as Daymond The Brand, CLC, The Original Plurapreneur®. Plurapreneur® is my latest business accomplishment. It’s now a staple in my portfolio of businesses. But it came with time, growth, and whole lot thought as I’ve spent years running my other businesses and learning more and more about myself.
I love running my suite of businesses, which actually aligns with both my personality and my talents. I believe that anything is possible, as long as you put your mind to it. And to be successful at it, you must move into action in a series of incremental steps. But, between those incremental steps are evaluations regarding what is working, what is not, and what makes sense as new opportunities to embark on.
Running a life coaching at one point for me, was just a thought. In fact, I didn’t know if I really wanted to do it. But the first time the thought crossed my mind was when I set some time aside to evaluate new opportunities to embark on as a business owner, given all of my experience. Prior to my adding a life coaching component to my business dealings, my other business solutions had already included branding, real estate, event venue management, and book publishing. But the question is, how did I move into action to develop Plurapreneur® as an extension of Daymond & Co. Enterprises, which provides pluralistic personal development life coaching and training? Well, the answer is that it all made sense for me to move into action to make that happen, because of all the other things I had already been doing.
Over the years, I constantly found myself inspiring people to think about how they might better execute the projects we were working on together. For instance, if I was working with a client to develop a website or an electronic press kit, I would ask questions regarding how this item fits into their overall brand and plan for executing a comprehensive brand strategy. Or what if I had a client who didn’t know the first the thing about writing a book? Well, I would “coach” them into taking the first steps to at least get a manuscript done, and then we would move on to next steps after that was completed. It seems I was already informally coaching people, but I was not formally trained in life coaching. So, I knew that one thing I would need to do for sure, to be taken seriously as a life coach, is to get formal, curriculum-based training as a life coach. I did exactly that. It was the most logical thing I could do to take my entrepreneurship to a new height.
The term Plurapreneur® is one of my own creation. In fact, it is my very own copyrighted term! It’s a direct outcome of me doing some introspection, and finally coming up with one simple word that describes me! Lucky for me, I had created this term and started pivoting my personal branding around it nearly a year prior to me starting my Life Coaching training and business development. Thus, it provided me with the exact platform I needed to launch my life coaching and training services in a manner that directly leveraged who I am as a person and resource to an extended business brand of my that made perfect sense.
What I’ve come to realize in life and in business is that it’s easier for us to move from idea phase to market launch for any product or service when those products and services naturally align with our purposes. And those purposes may either be personal or business related. Regardless of which ever it may be, the fact remains, what moves us into action is our passion for what we are trying to accomplish. For me, I’m extremely passionate about helping people realize their potential. And that is what Plurapreneur® Life Coaching and Training is all about.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am Daymond The Brand, CLC, a multi-faceted and multi-talented entrepreneur with a background in engineering, creative arts, real estate, publishing, business development, and life coaching. Since I was a child, I always enjoyed creatively expressing myself. My creative talents include graphic design, web design and development, brand development and management, event planning and management, invitation design, and more! However, I am formally trained in the field of Systems Engineering, and I have worked with a prominent government contractor for over fifteen years.
I possess Bachelor’s Degrees in both Physics and Electrical Engineering. I have a broad range of experience with solving tough problems, whether they are technical or creative. Thus, I have become well-adapted to stretching the limits of my imagination to solve every problem I face with both creative and technical prowess.
Today, I continue to thrive as a corporate systems engineer while I build and manage my businesses. In the field of Systems Engineering, I work to integrate technologies and processes to strategically institute systematic efficiencies and cost savings for the corporation. Additionally, I build the success of my clients via my freelance business ventures. My book “A SIMPLE Systems Engineering Guide for Success”—published in 2017 through my company Daymond & Co. Creative—is a derivative of my commitment to serving others while arming them with the tools and methodologies they need to succeed.
Without a doubt, I am “The Original Plurapreneur®”.
In the recent past, as I focused on building various components of my personal brand, I desperately sought out an appropriate term for myself. I was unsuccessful. I realized I excelled at managing a variety of businesses, while balancing both my technical skill and creative ingenuity. Thus, I created my own term for myself: from within is where the term Plurapreneur® comes from! In 2018, I registered my newly defined term with the US Patent and Trademark office.
All of my experiences have led to me becoming a Success Strategist and Life Coach. I acquired my Life Coaching Certification via the Life Purpose Institute in San Diego, California in 2019. As a result, my personal brand Daymond & Co. has been expanded to include Plurapreneur®. Through this entity, I provide Success Strategy and Life Coaching services for individuals and groups across a wide variety of target audiences.
What’s a lesson you had to unlearn and what’s the backstory?
When most people start a business, they reach out to as many people as possible for information and help regarding how to get started. I used to be the same way. In my mind, since I was starting a business, I figured most people around me would be happy for me and try to offer words of wisdom and inspiration so that my journey in entrepreneurship would be blissful. But nothing could have been further from the truth . . .
At the beginning of my journey in entrepreneurship, as I had many conversations with many people, I realized I was getting reactions that were contrary to what I thought I would receive. In the words of many people I relied on for helpful information and support, I received doubt, uncertainty, criticism, and questions that stirred concerns about the validity of what I desired to do and accomplish. You see, in our young adult lives, while we are still experiencing perceiving life through the lens of innocence, we don’t often perceive the insecurity and hurt of others who are seeking to diminish our positivism. There are many people who possess undealt-with internal issues, and I had to learn how spot that for myself, so that I could avoid it. This life lesson was very powerful for me! It was powerful because I was learning that sometimes people cannot be happy for you because they are unhappy with themselves. But more powerful than this was an introspective observation about myself I realized. I too had an internal undealt-with issue: I was attracting the same uncertainty in others that I held within myself. I had to get rid of it to rise to my higher self. I had to learn to rely on others less to validate my desires in entrepreneurship and business development so that I could find the strength within myself to move forward . . . no matter what. If I desired to accomplish something, then it was my duty, and my duty alone, to do the research and align my actions with my authentic business desires and goals.
How’d you build such a strong reputation within your market?
As a brand developer and designer, obviously I take my own personal brand and business brands very seriously. Just as I seek to help my clients ensure their brands who they are at the core, I seek to make my very own brands authentic. I believe that the best businesses are those that have the DNA of their founders deeply rooted within them. What I have become determined to deliver in all my dealings and relationships are integrity and trust. Those are two very profound characteristics I ensure are noticed and experienced by my clientele and customers in all of my entrepreneurial experiences. Because of this, my name has become more and more solid in my marker and within my sphere of influence.
- Website: Plurapreneur.com
- Instagram: https://www.instagram.com/daymondthebrand
- Facebook: https://www.facebook.com/daymondthebrand
- Linkedin: https://www.linkedin.com/in/daymondco/
- Twitter: https://twitter.com/daymondco
- Youtube: https://www.youtube.com/channel/UCnDtA5CjPBOVRNMQh98mjRA
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