We were lucky to catch up with Daniel Oromaner recently and have shared our conversation below.

Daniel, thanks for taking the time to share your stories with us today We’d love to hear about how you went about setting up your own practice and if you have any advice for professionals who might be considering starting their own?

Being an entrepreneur is very different compared to working for someone else. Many employees dream of the freedom to “be my own boss” and finally “do what I want.” In fact, that attitude usually plants the seeds of business failure. Starting and running a successful business or practice involves thousands of small decisions. Some are inconsequential, others matter A LOT! I was fortunate when I started my practice, as I had already started and ran two successful businesses. For Inner Power Hypnosis I had to find a central location, with easy transportation, good parking, in a safe/professional business environment. The task was more challenging as I had just moved to Arizona and had to depend on others for advice. Another challenge was the onset of the Great Recession. In 2008, Arizona was at or near the top of the list of states with the most home foreclosures. Many people were out of work. It was a challenging financial time. Yet, I knew there were millions of potential customers within easy commute to my office. I also knew that not everyone was having financial difficulties. I was open to who reached out for my services. I let the market lead, rather than trying to predict which of my services would be most in demand. As a result, back then I found customers who were mostly business owners, IT professionals, and those in healthcare professions. They had job security and the financial ability to pay for my services. So my best advice in the initial stages is: See who is attracted to you and your services, what they need, and then satisfy those needs to the best of your abilities.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

Almost everyone has some behavior they’d like to change, but they cannot find long-term success. At least 75% of American adults are overweight or obese, In a recent survey 17% admitted to consuming an unhealthy amount of alcohol, and 11.7% of Americans 12 and older use illegal drugs. Even cigarette usage increased for the first time in years! Many suffer with anxiety or depression, and 18% of the population reports some type of anxiety–this includes phobias and social anxiety. Of course, there’s overlap in these categories. Many substance abusers attempt to calm their anxiety with drugs or alcohol. Food can also be used to calm emotional distress. So why the need to self-medicate? Isn’t there a better/safer way to fix these problems?

Yes there is! But the first step in solving a problem is figuring out the cause. This is where most people run into a dead end. They come up with all kinds of reasons/justifications for their self-destructive behaviors, but they rarely understand the true cause(s). Why? Because the motivation is NOT in the conscious mind; it’s in the subconscious. And, most of our subconscious motivation comes from our childhood. For decades, psychologists recognized the importance of our early experiences. Yet, when they found that traditional psychotherapy didn’t provide successful treatment options, psychiatry shifted to the use of drugs. These drugs never solved the problem, but were able to dull the senses. However, hypnotherapy DOES work on the subconscious, and therefore has the ability to heal and create permanent behavioral improvements. This ability to find the cause of a problem, heal that cause and then provide new/positive suggestions for the subconscious is what drew me to clinical hypnotherapy.

Of course, my understanding of human behavior and psychology–gained through two degrees in the subject–assists me greatly in diagnosing a patient’s difficulties. Some problems get resolved faster than others. I’ve found that teenagers and those in their twenties make the most rapid progress. However, all ages benefit from the method, and I’ve worked with many in their 60’s and 70’s, with great success! In fact, to help a client get a restful nights sleep after years of insomnia, or help a young person overcome social anxiety–or performance anxiety–provides me with some of my highest levels of job satisfaction! And, the gleam in the eyes of that client who finally lost the 40 lbs. they struggled with for decades, to see their pride and sense of mastery, it’s a beautiful thing!

Any advice for growing your clientele? What’s been most effective for you?

Over the years, I’ve found the best way to grow my clientele was staying current with the needs of my customers and prospects. Many hypnotherapists start in one direction, find it works for them, and just continue hitting that service over and over. I’ve known practitioners who help people stop smoking, and that’s almost all they do. Others focus on sports performance–such as improving a golf game. While it’s possible to find some level of success with limited services, I’ve found a few of my core competencies that I supplement based on current unmet needs, seems to work best.

As most people realize, the pandemic created new challenges, and coping mechanisms for those challenges. The increased stress of couples where both now work from home, sometimes with children remote learning too, has created great stress on the family unit. As such, I’ve done more work lately on relationship issues and parenting approaches that work. Others who never had a drinking problem found pseudo-comfort with daily drinking–and/or weekend binge drinking. And, since visits to restaurants and bars decreased because of virus fears, very often the person engaged in solitary/home drinking. Food has been the drug of choice for others. Some clients hadn’t been back to the office in a year or more, so no worries about a co-worker noticing the extra 10-30 lbs. that he or she is now carting around. Without regular office visits, the need for new outfits also decreases–which also removes the possible shock of seeing how the increase of 1-2 sizes is now required to get clothes that fit at least adequately.

These are just a few examples of how recent societal changes have increased the demand for specific services–and by adapting my offerings to the current needs, I’ve been able to continue to grow my client base.

Let’s talk about resilience next – do you have a story you can share with us?

Having the opportunity to closely observe my clients over the years, I’ve learned the importance of resilience as a component of success and happiness. It can be defined as the psychological strength to cope with stress and hardship. However, I usually add a persistence component as well. Too many people get discouraged easily nowadays. They give up when things get difficult, or after repeated failures. We all make mistakes, but the way to move forward is to learn from our mistakes and make better choices next time. This was something I learned in my childhood, and has allowed me to continue even when things were difficult. There is a time to quit, but personally, I have to explore all possible solutions before I get there.

On occasion, this happens in my office. While I love the easy cases, where change seems to come almost effortlessly, I also appreciate the challenges. Usually, those are the cases with a rebellious/stubborn inner child. From experience I learned that continuing to attack the problem straight on doesn’t work. I need to understand the subconscious motivation, so I can address what’s going on at the deepest levels. This usually takes what I consider “detective work,” and the client may sit there with his or her arms crossed in front of the chest. They can’t imagine that their anger at the spouse who wants them to lose weight, or exercise, or cut down on drinking, could possibly be holding them back from achieving their self-professed goal. I won’t say I’m perfect at identifying underlying causes, but when the process works, and we can address what’s REALLY GOING ON, the feeling is quite gratifying. And, I’m very thankful I persisted until we found the solution.

Contact Info:

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