Alright – so today we’ve got the honor of introducing you to Cori Gibaud . We think you’ll enjoy our conversation, we’ve shared it below.
Cori , looking forward to hearing all of your stories today. Do you have any advice regarding quality control and maintaining quality as your brand grows?
Good Business can often be defined by smooth systems and client-centered, positive experiences and outcomes. As a service company grows, it is crucial that those two areas at the heart of every good business remain constant and true.
One of the obvious ways to maintain these standards is by hiring more individuals as you grow. Though obvious, we have seen many in the service industry hire too late or not at all, and it ended up causing damage to those two core areas.
Another way to ensure quality is be regularly reviewing systems — what is working and what is clearly not working. We accomplish this by open dialog and discussion (sometimes on a weekly basis), and by adding any changes to our protocol immediately into our online workspace systems.
There are many other aspects that ensure quality stays intact as you expand, but these few areas for us have been the most affective.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
We founded Composure Events following a life behind the scenes for hundreds of global events worldwide. These lessons and experiences in planning from across the globe, complemented by design sensibilities from time living in Italy and England, form the unique brand of Composure Events.
Composure offers Full and Day of Planning — our FullyComposed package being the most popular. With this service, we first design a custom Master Wedding Vision with our clients, then a comprehensive strategy on how to make it happen. We then dive into the details — none of which are missed or go unplanned. The majority of our client’s wedding planning will be done during our planning meetings (often with a glass of bubbly in hand), where we regularly present them with simple, “yes” or “no” options that perfectly fit with their Master Wedding Vision and budget. From there we take on the responsibility for executing those decisions. Their at home planning work will consist of minor items we can’t do for you (such as address collection or personal taste decisions), as well as simply responding to correspondence to finalize choices. Think of us as a personal expert wedding consultant with this high-end concierge wedding planning & design service.
We have also now entered into online education. Planning Haus has been founded in order to be able to share the lessons, strategies, ideas and wisdom from all the successes and failures in almost half a decade of planning and a decade and a half of business, so that anyone anywhere can get the education and coaching they need to go as far as they want in the wedding industry.
How did you build your audience on social media?
Everyone knows that social media is a crucial marketing tool. With it constantly changing, we have learned what has been valuable for us personally may not always be the same as what is valuable to others.
We have make 25k a year consistently just through instagram alone — but our focus hasn’t been to get as many followers as possible or even “likes” and interactions. Instead we have put all our focus on making our page perfectly represent our brand and act as a porfolio, and we have proactively followed and interacted with users with very specific criteria.
For us we put all our energy in finding engaged couples — this is our clientele as wedding planners, so we take the time to find and interact with only couples recently engaged and planning a wedding. This one tactic alone as brought us success on social media, and without even paying for ads.
Take the time to find valuable followers above all else.
Do you have any insights you can share related to maintaining high team morale?
We want everyone who works with us to feel valuable and appreciated.
We regularly thank our staff and praise them for successes. Even small moments — if anything positive comes to mind, we voice it so that the overall tone among the team is positivity and lifting each other up.
Mistakes are addressed privately and with grace and understanding. We are all human.
We are generous — lunches are always provided on event days. If hourly workers end before the scheduled end time we still pay the full hired amount (good on them for being productive!), and we give raises to anyone who stays with us for more then a year, every year. If a main lead palnner is tipped, we shared the tip fairly among assistants.
But the main way we are generous is in time and flexibility. Mental health days and vacations are encouraged, even if they cannot be paid. We do not have an 8-5 schedule; everyone can choose when to accomplish their tasks any given week as long as they are on time with projects.
Ashley Ice, Emma York, Nick Allen, Emma Lundberg