Alright – so today we’ve got the honor of introducing you to Christine Schaub. We think you’ll enjoy our conversation, we’ve shared it below.
Christine, looking forward to hearing all of your stories today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
The risk in starting any new business venture is financial. Since it takes an average of two years to see any monetization from a social media platform, the months of hemorrhaging money for staff, supplies, advertising, and equipment seem endless. It’s a heads-down, plow-through, remember-your-dream kind of venture. Painful, but necessary for the reward of success.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My personal mantra is: “I can fix anything with food and flowers”—any heartache, any bad news, any surprise visit, any sudden illness that interrupts life and leaves someone feeling unprepared. That’s when I love to step in. When a colleague saw that mantra in action, she insisted I start a web series on hospitality. Yes—hospitality!
With a background in marketing communications work, musical theatre experience, fearlessness in the kitchen, and a childhood working a multi-family farm, the tenets of hospitality were hardwired. Within two months, I was hosting an unscripted web series called “Come On Over”—a weekly YouTube show featuring tips and hacks to up your hospitality game. The series recently won the 2022 Communicator Award for Best How To/Instructional Video Series—proving the lost art of hospitality is trending up!
Any insights you can share with us about how you built up your social media presence?
The clientele for web series are subscribers and viewers. While my theatre experience is extraordinarily handy for live TV appearances and off-the-cuff speaking engagements, understanding the algorithms, ad placement, and trending topics to get those viewer clicks are critical for success. And since those are not my expertise, I partner with a publicist who constantly researches every avenue for promotion.
We’d love to hear a story of resilience from your journey.
When filming in private home and garden settings, so many uncontrollable sights and sounds can interrupt the process. We discovered pretty quickly how much our viewers loved the outtakes of my reactions to birds screeching, dogs barking, helicopters circling, malfunctioning props, phones vibrating, delivery trucks beeping. The blooper reels have threatened to take over the shows! But those seeming “disasters” prove one of the essentials of hospitality: A good host must power through any disaster. Bonus: It makes for a great story later.
About Christine Schaub:
Christine Schaub is the host of the award-winning “Come On Over” web series. Schaub is the author of the critically-acclaimed “Music of the Heart” historical fiction novels, as well as the co-author of the #1 Amazon best-selling memoir of Hall of Fame vocalist, Larnelle Harris. Schaub is a former press secretary for a U.S. Congressman and spent over 15 years in corporate communications for healthcare, pharmaceutical, and entertainment companies. She has been a featured conference speaker on working with at-risk youth and has performed in numerous stage productions as an actress and singer. She graduated from Anderson University with a degree in Mass Communication and makes her home in Nashville, Tennessee.