We recently connected with Christina Taylor and have shared our conversation below.

Christina, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

Back in 2005, my ten month old daughter was diagnosed with a minor skin condition. I promptly took her to the pediatrician who prescribed her a large, expensive vial of topical medication. I went home and got ready to apply it but something just didn’t feel right to me. I read the included leaflet and at the bottom in bold print it read “may be fatal”. My mouth dropped open and time stood still. I almost applied this to my baby daughter. There were cancer and other type warnings in the fine print as well. I couldn’t get it into the trash fast enough. I was so rattled that this was given to her for a very minor condition that I ended up treating with a natural product, and it cleared up right away. That was the day my journey to clean living began, and I haven’t looked back since. Fast forward to 2020 when many of us were stuck inside our homes for weeks on end. I was burning scented candles on the daily as a way to keep our home feeling fresh and cozy. One day I thought, “I wonder if these candles are harmful”. After doing my research I was shocked and appalled at what is allowed to be included in home fragrance. Cancer causing ingredients like benzene, toluene and formaldehyde are prominently used by manufacturers in many popular home fragrance items on the market. Not wanting to give up my candle addiction, I set out to curate and launch a collection of low tox candles, home fragrance and bath products you can feel good about using in your home.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Cure8ted Candle Co is your one stop shop for low tox home fragrance, luxe bath products and boutique gifts. We offer a range of candle sizes and styles, room + car sprays, soaps, bath salts and much more. We’re proud to partner with skilled artisans and homesteaders to bring you one of a kind decor and gift items.

At Cure8ted, we want to help you build a collection that will tell a beautifully scented “story” throughout your home. On our website, each product has what we call a Cure8ted Blend that details which fragrance and products are complimentary. Think wine pairings at your favorite restaurant. This ensures that your guests will be captivated from the moment they step foot into your entryway.

As proud of we are of our unique offerings, we are equally passionate about education. On our blog and socials, we share tips on how to rid your home of toxins and create a clean and healthy environment for your most precious gift, your family. We are always here to partner with you in your journey, so feel free to reach out if you need us!

We’d love to hear a story of resilience from your journey.

The journey to launch was actually quite difficult. We got in a pretty bad car accident a few months before launch, and that changed my time frame as well as the way some items had to be manufactured. I also dealt with supply issues and just the overall stress of launching a new business, plus the bittersweet pain of physical recovery. I have definitely learned a lot along the way. I almost pulled the plug on the launch due to accident, but I figured that there is never a “perfect” time to start a new adventure, so why not now? It has been challenging at times, but I absolutely love what I get to do.

What do you think helped you build your reputation within your market?

This sounds simple, but honesty and transparency have been two of my best friends. I studied and researched this market well before I dipped my toe in the water, and I was astounded at how hard it was to get simple answers from businesses(yes, even small businesses) on exactly what goes into their products. From day one I have been honest and transparent about the ingredients we use. My goal is to underpromise and over deliver. If I wouldn’t use it in my home, around my family and pets, I wouldn’t want you using it in yours.

Contact Info:

• Website: https://www.cure8tedcandleco.com
• Instagram: https://www.instagram.com/cure8tedcandleco/
• Facebook: https://www.facebook.com/cure8tedcandleco

Image Credits

Roxanna Palacios Photography

Roxannapalaciosphotography.com