We were lucky to catch up with Christie K. Moore recently and have shared our conversation below.
Christie K., thanks for joining us, excited to have you contributing your stories and insights. What did your parents do right and how has that impacted you in your life and career?
My parents were my first cheerleaders. They placed me in an environment where success and successful people were always within reach. As young parents, they put aside the wants and needs for themselves so that I could have the very best of whatever I wanted or needed.
I can recall telling my parents in 1995 that I wanted to graduate from high school and go right into mortuary school. Understanding that my strengths were math and science, my parents insisted I completed my bachelors degree as a foundation and then obtain my Associates in Applied Science for Embalming and Funeral Directing.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I knew when I was nine that I would help people for the rest of my life. Funeral service was introduced to me when I watched my great-grandmother’s embalming and burial in 1988. Witnessing m family’s anticipatory grief provided an early introduction of how to cope with loss.
As owner of Mansfield Funeral Home, we pride ourselves on service excellence. We guide our families through some of their most difficult days. We maintain a setting that allows our families to find peace and solace in their loss. Our mission is to not only serve our families through their memorial planning experience, but to also educate them about the funeral service industry. I have worked for several funeral home throughout the DFW metroplex, I have also consulted with numerous funeral homes around the country. One thing, that I continuously see are families that don’t know what their options are when it comes to funeral/memorial planning. It’s extremely important to my staff and myself that education comes first.
I am extremely proud of all Mansfield Funeral Home has accomplished. Most recently, we celebrated the ground breaking of Cremation Specialist of North Texas. This will be first crematorium in Mansfield. Cremation Specialist of North Texas will allow grieving families to have:
-Full control over the care process as their loved one will never leave our care.
-Witness cremations in a peace setting (for religions that require them). Witnessed cremations aid in the grieving process, provides closure to the family.
What’s a lesson you had to unlearn and what’s the backstory?
I had to unlearn that social media is not intentional. Social media has always made me nervous, especially with owning a funeral home. I acquired Mansfield Funeral Home in 2016, I did not start any type of marketing until 2018. I had a fear of saying the wrong thing by putting out the wrong message and offending someone.
I remember Valentines Day 2017, I made a post for the Mansfield Funeral Home Facebook page. The post said “Happy Valentines Day to all the lovers out there”. I was in the process of posting another post that said “Happy Valentines Day to those that have lost a loved one”. While preparing that post, I received a long message from someone that viewed the post saying how deeply hurt they were about the message. This person had recently lost a loved and felt we shouldn’t celebrate Valentines Day. This situation made me retreat and not post to social media at all because I didn’t want to offend anyone. Later, once realizing the importance of social media, I set my intentions for posting. The content we share needs to inspire, show love and compassion and to let families know that we (Mansfield Funeral Home) is here for them. Once I took that fear away we started to see traction and up-swing in our sales and social media following.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I believe treating our grieving families as if they are our actual family members has help Mansfield Funeral Home build our reputation. Celebrating life is our mission and that is something will never change. Mansfield Funeral Home is here to serve the community.