Alright – so today we’ve got the honor of introducing you to Chris Chase. We think you’ll enjoy our conversation, we’ve shared it below.
Chris, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?
At Chase Design we bridge the gap between business and design. Most business owners are left brained and most creatives are right brained. At Chase Design we are both. We call this being Brand Centric. This approach is how we came up with our Mission. Our Mission Create extraordinary value for our clients by connecting business strategy and creative execution See more here: https://chrischasedesign.com/about_us/
Chris, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m a graduate of San Diego State University where I received a BA degree in graphic design in 2001. After graduating, I established my own San Diego based design firm, Chase Design, Inc. As CEO and Creative Director of the company, I bring over 22 years of branding, graphic design, web design and development. We’ve worked with small and large startup firms as well as more established ones, building an impressive reputation for producing effective design, receiving several awards for excellence along the way, such as one of our biggest accolades – winning first place for the rebranded Palomar Health logo at the Health Care Communicator Awards. Along with Palomar Health, some of our more prominent clients have included Callaway Golf, Ashworth Golf, Barona Casino, Junk King and Scripps Hospital. We currently have a great core team of creatives, we also collaborate with several contractors who encompass a wide range of design and programming skills to produce high level advertisements, catalogs, brochures, corporate identities, publication designs, product illustrations, motion graphics, SEO, digital marketing and websites.
Can you share a story from your journey that illustrates your resilience?
My design career began after the tragedy of 9-11 in New York – so it was a very tough start. At that time there were hardly any good jobs around, so I started Chase Design out of desperation. Since I wasn’t able to get a full time job that would pay well, I started getting freelance jobs that would pay well. And before I knew it, I had enough work to hire my first employee. That’s how Chase Design started! The crazy thing is after 20 years in business I have had to be just as resilient because of the effects of COVID. In 2020 50% of my business slowed down. During that time I got super creative and started picking up the phone and calling who I thought were my ideal client. We have so much experience in the medical field that I decided to focus on that industry. I ended up getting several new accounts over the course of the year in 2020. Then in 2021 business really started to pick again, but around November I lost a major account and had to be “resilient” once again. Since then we have focused on digital marketing and social media to help promote Chase Design’s great work and it’s really starting to pay off. The lesson in this is you have the be “resilient” if you are going to be an entrepreneur. Here’s a great case study from 2020 Featuring Kara Dodds: https://chrischasedesign.com/creating-success-virtually-with-chase-design/ These are the areas we’ve really been focusing on as an agency: Logo Design: A logo is an image that embodies the brand of an organization. It must be easily recognizable and usable in any format. To create a successful logo it takes experience, talent and attention to detail. Chase Design has created many logos for a large array of organizations and can help yours find the identity it requires – whether you are a new business or an established company that has an urgent need to re-brand in order to meet the demands of an evolving marketplace. Web Design: The web can be unfamiliar territory for most businesses, but Chase Design can help create a road map to success. We do it for great San Diego businesses all the time! The first step to is to create a strategy that will maximize online exposure, skyrocket sales conversions and meet the technological goals of your website. Whether you are looking to improve your e-commerce site, increase leads through a lead generation web design or provide your audience with a website that allows them to consume information and effectively communicate with your organization, Chase Design can produce a plan of action. SEO: Chase Design utilizes top SEO strategists to bring our clients a full service solution to monetizing their website with organic traffic. This means that you will have a business asset that drives sales and leads well into the future. Contact us for more information at 619.933.1111 or visit ChrisChaseDesign.com
Can you tell us about a time you’ve had to pivot?
The biggest pivot I had to make was when we went from having an office to going virtual because of COVID. I was so use to having my office and my team with me everyday. I really enjoyed those days. But we had no choice, we had to go virtual and create a remote team. Now I am really enjoying the new model and it’s really helped with overhead costs. My team seems to love it as well, So as long as we are happy, we’ll probably keep this going for now. Now we are Virtually Creating Success!
- Website: https://chrischasedesign.com/
- Facebook: https://www.facebook.com/chrischasedesign/
- Linkedin: https://www.linkedin.com/in/chrischasedesign/
- Twitter: https://twitter.com/ChaseDesign
- Youtube: https://www.youtube.com/channel/UCCn4lcQm1cJdlWo7jNpJTCw
This is some of the work we have created at Chase Design. You can see more at ChrisChaseDesign.com Creating Success!