We were lucky to catch up with Chloe Corkran recently and have shared our conversation below.
Chloe, thanks for joining us, excited to have you contributing your stories and insights. What do you think matters most in terms of achieving success?
Hmm, I think there are a few different components but my top two would be drive and passion. Passion is what pushes me to do more in my business. Passion is what got me to where I am. I love what I do, I love that I get to have a positive impact on people every day, nothing beats that feeling. In order to be successful I think you need to truly love what you do.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
When I was trying to decide what I wanted to do in life I knew I had two things that I needed with whatever I decided to do. First, I wanted to love my job – I wanted to be excited about going to work! Second, I wanted to do something to help people have an impact on their life in a positive way. Becoming an esthetician was the perfect fit. I struggled with my skin growing up, always having super sensitive, reactive skin, it was always a battle. Helping people feel confident in their skin is such an amazing feeling, that smile from them never gets old.
I started The Glow Bar when I was still working at a big corporate salon. I really wasn’t happy there, I knew I had so much more to offer to my community but I was boxed in at that salon. It all started out of a spare bedroom in my house! I would work 10 am-4 pm at the salon and then come home and work 5 pm-10 pm – it was a lot but I loved it! I started my esthetic Instagram and started connecting with local people and businesses in my area to build relationships, which helped me grow so much.
In mid-February 2020, I finally moved into my first salon suite. I still didn’t have many clients but I would still go to the suite and just sit there, work on some social media stuff but ultimately I still couldn’t believe I was living my dream! Even though it wasn’t perfect, I knew I was happy. Then covid happened and the world shut down. I was only at that suite for maybe 3-4 weeks. During the lockdown, I really focused on social media and building relationships with people in my area, and by the time we could finally open back up I had more and more people coming in, the best feeling ever!
Fast forward to January 2021, business really started to pick up, by March 2021, I started to become more and more booked. For the first time in a long time, it felt like everything was working exactly how it should, I was truly so happy.
Now November 2022, I am always booked out, with a growing waitlist, and I have been in my very own brick and mortar for a whole year! I still can’t believe this is my life! I am more than thankful.
I really focus on corrective, results driven treatments while still keeping them relaxing. But the best part of my job is by far my clients. It feels like I’m hanging out with my best friends every day, I swear they make me better! I truly believe you attract what you put out and wow am I one lucky girl. Every one of my clients is pure gold to me! Some of them, I don’t know how I lived without before – they are my forever friends.
What do you think helped you build your reputation within your market?
I think what really helped me was staying authentic to who I am, people like people who are genuine! I stayed true to myself and offered services that my area was lacking. I feel like around me was just bigger spas that just offered “fluffy” facials, meaning they were just relaxing with no true long term benefit. So I think being able to bring a whole new dynamic to the area helped me build my reputation, it was something new and fun that people had never seen before and that’s why they keep coming back!
Any advice for growing your clientele? What’s been most effective for you?
I could talk about this all day! For me, it is about treating every single client like gold. Check in on them after a service, remember things that are going on in their life and ask them about it when they come in next, take a real interest in them! You are building a business, you need people to come and support you, you can’t just treat them like a dollar sign. These are people that are helping you fulfill your dreams!! I also believe that you get what you put out. I think that is one of the reasons I love my clients so much, we connect on lots of different things.
- Website: theglowbarmd.com
- Instagram: @aesthetician.chloe @theglowbar.md
- Facebook: @theglowbarmd
Rachel Carey Photography