We recently connected with Cheyenne Baglin and have shared our conversation below.

Hi Cheyenne, thanks for joining us today. Can you share a story with us from back when you were an intern or apprentice? Maybe it’s a story that illustrates an important lesson you learned or maybe it’s a just a story that makes you laugh (or cry)?

During my time in undergrad, I interned as a designer and photographer for a local government agency. Working in the communications department, our goal was to highlight community issues through various projects. This experience shifted my perspective on design by helping me gain a better understanding of how design plays a role in communication and functions outside of traditional art-driven fields.

I was lucky to have an amazing mentor, Michelle Hammontree. She taught me that design is not only about visual appeal. Effective design blends strategic thinking with creativity, and this realization sparked my interested in studying advertising.

Cheyenne, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am an art director and creative strategist who strives to create work that resonates with audiences and brands alike.
Growing up in Miami, I was exposed to a vibrant art scene from a young age. Although I always had a love for visual arts, I never imagined that I would pursue a career in a creative field. It was not until my first year of university that my college advisor encouraged me to explore graphic design.
I work with clients on various projects from brand identity and visual campaigns to developing creative strategies. At the core of my projects, I try to blend strategic thinking with visual design. The diversity of Miami has also shaped my work and has provided me with unique perspectives.
One project I feel represents me is “Baiana Beer Co.,” a beer brand I created that is inspired by the Carnaval, a vibrant festival I grew up with that originates in the Caribbean and Latin America. The design elements of the project were heavily inspired by the colorful flora and fauna present in tropical environments. I’m honored to say this very personal project earned me a Red Dot and ADDY award, which I consider significant career milestones.

What do you find most rewarding about being a creative?

I love working in a creative field because it allows me to collaborate with others to bring ideas to life. I believe that when different perspectives come together, imagination sparks, which is why I thrive in collaborative environments. As a creative, I’m lucky to be able to see projects go from abstract concepts into tangible realities that resonate with people.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

I have always been involved in academics and loved school. When I started my undergraduate studies, I had planned to pursue a career in law. When I decided to switch to design, it was a difficult decision. It felt like an unconventional choice that shifted away from a more traditional academic path. At first, some people in my life were not supportive of my decision and it added to my uncertainty if I was making the right choice.

Looking back, I’m happy with the choice I made. Going into a creative field comes with its own set of challenges, but I find that breaking into any field has its difficulties. I think it’s important to find a path that will be fulfilling in the long run and aligns with your values, even if it contradicts with your inital plan. Ironically, my brother also made a career switch—from being a classically trained violinist to a mechanical engineer. Each person has their own unique journey, and it often takes time to discover what works for you.

Contact Info:

• Website: https://www.cheyennebaglin.com/
• Linkedin: https://www.linkedin.com/in/cheyennebaglin/