We were lucky to catch up with Chenille Rose recently and have shared our conversation below.
Hi Chenille , thanks for joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
I had absolutely no idea that being a coach was in my horizons. I was in the process of building my hair company and really just felt like I needed to be around other business women to boost my motivation & keep me focused. So I had an open invitation for brunch. These women came and shocked the hell out of me. They had questions for ME about staying consistent, creating content, marketing, among other things. It was at that moment that I knew I had something to give to people. I had first hand knowledge that others didn’t. From that point on I asserted myself as their “coach”. I created a group chat for us, made them set monthly goals, gave them resources, provided motivation and it was all going so well! I knew if I wanted to reach more women, I would have to scale across social media platforms. At that point I created a Facebook page and an Instagram page. I had a website curated and started to work on my social media presence. I knew I needed to have resources that business owners needed, so I got to work and created e-books, collaborated with other business owners and really put myself out there. And now I have women that I’m coaching to build their hair brands!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Well, I’m 28 years old and living in sunny FL. I started my first business selling hair in 2014, after I found I was pregnant and needed another stream of income. It was on that business journey that I developed so much knowledge on what to do and what not to do when it comes to owning and operating a business.
In 2019 I unknowingly put myself in a position to coach 9 women at the same time. I didn’t realize it at that moment that that’s what I was doing. It started as just friendly advice and those ladies telling me I need to start charging for my services!
Now I offer business coaching to women who are having trouble getting their hair companies off the ground. I provide multiple marketing strategies, including content, social media and influencer. I also assist with creating an excellent customer service experience, pricing your hair to see an actual profit and holding yourself accountable.
One thing that I see from a lot of coaches is fluff. I don’t do fluff. I provide real information for real business situations. I don’t want anyone to come to me and say I gave them generic or vague information, I need my tips & tricks to hit every time. I pride myself on providing the best & most accurate information to each person I work with.
How did you build your audience on social media?
The days of share for share and like for like are pretty much over. Now building an audience on social media isn’t as simple, especially for a new business. There were a few things that I found that worked for me.
1. Show yourself. Not just your thoughts but actually show your face. People love to put a face to a brand and it makes them feel more connected to you.
2. Collaborate. No one knows everything and sometimes someone else can explain things better than you can. On top of that, if you strategically collaborate with another person in your industry, this will help people to see that you have value to provide, same as the other person.
3. Provide meaningful/resourceful information. Since you’re building your audience now, you have to prove to them that you’re someone they should follow. Give them something to follow you for.
How do you keep in touch with clients and foster brand loyalty?
Getting clients/customers can at times be difficult but keeping them is where it gets tricky. You want to create an experience from the moment they show interest to after they’ve checked out.
Provide loyalty discounts or memberships so people feel more inclined to continue purchasing from you.
Check in on your previous customers. Make sure they are enjoying their purchase. Get feedback from them on their experience.
Also show them off! People like to see themselves flaunted on your page. It gives off a more genuine feel for other potential customers and makes your current ones feel valued.
- Website: Www.theebossbesties.com
- Instagram: Instagram.com/theebossbesties
- Facebook: Facebook.com/theebossbesties
- Youtube: https://youtube.com/c/BizTeawithYourBossBestie