We caught up with the brilliant and insightful Cassy Gonzalez a few weeks ago and have shared our conversation below.

Cassy, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Something I aspire to offer that’s different from the industry is a safe space for women. Women often feel uncomfortable in traditional tattoo shops & have experienced uncomfortable situations. I focus my business on catering to women & bringing good vibes as well as a positive experience during the tattoo process.

Cassy, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

While I mainly focus on cosmetic tattooing, I now offer Fineline tattoos and smaller pieces for women. My goal was to offer a space where women feel safe and inspired to be their most beautiful self! I always wanted a salon more on the edgy side to reflect my personal style, a cross between tattoo studio & salon. Then Branded Beauty was born! We have grown so much in just the last 3 years by staying true to integrity, honesty, and consistency for our clients. The next year brings some exciting growth that we are preparing for and I can’t wait to share!

How did you build your audience on social media?

Social Media really is just about showing up authentically as you. Be present. Be original. And most importantly, be consistent. I still struggle to keep up with social media and the ever changing trends but if you are consistent, it will happen organically!

Can you share a story from your journey that illustrates your resilience?

Covid! I was really at a crossroads when I found out we would be closed for possibly months, which ended up being almost two. But for some reason I just knew that when everything opened back up clients would be anxious to feel beautiful and a bit of normal life again. So I took a risk. Instead of being safe I invested in a new location and spent that time setting everything up and was open in time for the shut down to be over. It worked out more than I even hoped and just a year later I moved into our space now, 3x the size. No risk, no reward!

Contact Info:

• Website: https://brandedbeautybar.glossgenius.com/
• Instagram: @branded_beautybar
• Facebook: www.Facebook.com/brandedbeautyandbrow