We were lucky to catch up with Caroline Ofe recently and have shared our conversation below.

Caroline, looking forward to hearing all of your stories today. Let’s start with a fun one – what’s something you believe that most people in your industry (or in general) disagree with?

I think one of the most beautiful things about interior design is that the client is inviting you into their home! Not very many professionals have that privilege with their clients. In the home interiors industry, I think the most important and powerful thing you can do is put your client’s desires and wants over your own. I sometimes hear other designers talking about making their own person aesthetic shine through in projects. While I believe there is a time and place to show off your own preferences, when it comes to clients homes I really try to make my client shine and think about how I can use my talents to bring their dream look to life, not mine.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Caroline Ofe, or as my dad, who I got most of my creativity genes from, calls me: Lina (don’t worry, my mama gets the credit for all the other stuff). That is why I choose to name my design firm The Look by Lina. I live in Dallas, Texas with my handsome husband and baby girl and we spend most of our time with friends and family or debating which is better: The Office or Gilmore Girls.

​Using creativity to problem-solve and create beautiful, unique spaces is something that has always come second nature to me. After getting my fashion design degree from Baylor University, I chose to start working for a non-profit, but was always creating on the side. After designing the interior of my own home and helping family with theirs, I thought, “Why should the fun stop there?” By starting The Look, I’ve expanded the circle and get to see others achieve their dream Looks.

At The Look, we work with clients on projects as simple as helping them finish out the last 10% of their homes with accessories and art, to projects that span from construction all the way to finish out.
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We want to help our clients get the design-finished Look they have on their pinterest board through our organized, time-efficient and stress-free process.

We have three primary goals at The Look.

#1. To help our clients take all the things they love and discover exactly what Look they want for their home.

#2. Make that Look a beautiful and livable reality. We want your space to not only have magazine-worthy aesthetics but also to be functional for you and your family’s lifestyle.

#3. Achieve goals #1 & #2 all while honoring your budget.

It’s a privilege to get to work with clients on their homes and I’m so proud to have been a part of their projects.

Where do you think you get most of your clients from?

For me personally, word of mouth has been the most powerful thing to bring clients to The Look by Lina. I am not the best at social media or marketing, but I’ve found if I really take the time to invest in relationships with our clients and do an excellent job, they will be excited to share about us! I’ve really focused on how we can make the entire experience of working with The Look a joyful and enjoyable process. So often, I hear people talking about home projects being stressful, slow, expensive, and sometimes even dishonest. Obviously, we are transparent and as efficient as possible, but my ultimate goal is for my clients to actually have fun working with us!

What do you think is the goal or mission that drives your creative journey?

My mission with the Look by Lina is to create a design firm that prioritizes people, from our clients, to our vendors, to my own family. Loving people is the business model.

Contact Info:

• Website: thelookbylina.com
• Instagram: @thelook.bylina
• Facebook: https://www.facebook.com/thelookbylina/
• Linkedin: https://www.linkedin.com/in/caroline-ofe-545591a3/