We recently connected with Bruno Lefevre-Brauer and have shared our conversation below.

Bruno, appreciate you joining us today. Are you happy as a creative professional? Do you sometimes wonder what it would be like to work for someone else?

Yes, it’s a total joy, even if the uncertainty, precariousness, and loneliness of being an artist can sometimes be complicated.
It’s quite easy for me to imagine what salaried work is like because I started my career in advertising agencies as a creative.
I quickly realized that I preferred freedom to the comfort of being an employee. When I talk about freedom, it’s mainly about being able to choose what type of work you want to devote all your energy to.

Bruno, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

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After studying graphic design at a Parisian art school, I worked for a couple of years as a creative in an advertising agency. I quickly turned to freelance work as a graphic designer specializing in the music industry, where I was able to develop my creative skills much more freely than in an agency. I created several hundred artworks for record covers, concert posters, etc. But I still felt a form of frustration due to the marketing constraints of my clients. So, in parallel and for my own pleasure, I created objects and made paintings. I felt the need to do “some things with my hands.” Indeed, beyond the marketing constraints, the fact of creating my creations sitting behind a Macintosh also frustrated me, and I needed to make things manually. I had thus found a kind of balance, but created only for myself. One day, an interior designer friend came by my house and was captivated by the series of light fixtures I had made from recycled materials, all unique pieces. He encouraged me to take the works out of my studio and share them with as many people as possible.
So I began prospecting various galleries, but despite the praise and interest they showed in my work, they didn’t really know which “box” to put me in their selection. So I decided to exhibit myself in a small gallery I rented in Paris’s artistic Marais district and to stop my job as a graphic designer to devote myself entirely to my art. I quickly encountered great interest from the Parisian and international public, which encouraged me to prospect galleries abroad.
I quickly received positive responses from galleries in Amsterdam, Madrid, Berlin… where I was able to show my work.
Until the day I had the chance to meet Max Busser (MB&F brand), a Swiss watch designer and lover of mechanical art. He trusted me and promoted me in his various mechanical art galleries around the world (Geneva, Taipei, Dubai, Hong Kong, etc.). I am very grateful to him. It had become complicated for me to reconcile my creative work with that of a gallery owner, so I closed my Parisian gallery to devote myself 100% to my art.
This is what I have been doing for several years, creating luminous robots from parts salvaged from various garages, workshops, and abandoned factories. I rigorously select them before cleaning, stripping, and modifying them to obtain the most harmonious piece.

Is there mission driving your creative journey?

Of course! A strong ecological conscience governs my artistic approach. In this society of overconsumption and throwaways, my work positions itself in opposition by reusing materials destined for destruction. This is why my work is part of the artistic movement of Upcycling or Recycl’Art.

Any insights you can share with us about how you built up your social media presence?

Although I’m not very interested in social media, I still took the time to devote myself to it because it’s an essential communication tool and a way to connect with my fan community.
I’ve even made direct sales to the other side of the world through this channel.

Contact Info:

• Website: https://www.brauer.fr
• Instagram: brauer_robots
• Facebook: brauer robots
• Linkedin: Bruno Lefevre-Brauer
• Youtube: Brauer-Robots

Image Credits

©+Brauer