Alright – so today we’ve got the honor of introducing you to Brittney Christine. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Brittney thanks for taking the time to share your stories and insights with us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

One of the biggest risks I’ve ever taken was becoming a full-time content creator.
My name is Brittney Christine and growing up, I always felt pulled toward creativity. I was never the type of student who excelled academically, but I thrived when it came to the arts. I spent most of my childhood in dance classes, piano lessons, drawing, painting and finding any excuse to create something. Looking back, creativity was never just a hobby for me, but it was how I was able to fully express myself especially as a painfully shy kid.
Despite all of that, as I got older I would constantly question whether pursuing a creative career was a realistic move. Like many people, I was taught that success came from choosing a stable, traditional profession such as a career in law, medicine, education, corporate. These were all viewed as “successful paths”. Creative careers were uncertain, undesirable, something rebellious and irresponsible so naturally I was worried about that path.
I started working at age 14 and most of my jobs were creative before landing my first corporate position. On paper it definitely looked like the type of job I was supposed to want, something with a salary, benefits, work from home. But I realized fast that this was not what I wanted and my heart was not in it.
At the same time, I had been creating content for years prior. My generation grew up pretty much at the very start of social media and we watched it grow and evolve. My content creation journey absolutely did not start out with brands paying me, it started out showing makeup looks online, then evolved to sharing skincare tips, then blossoming to showing my natural hair journey. I created videos simply because I enjoyed it. I loved the storytelling, creating fun and aesthetic visuals, the filming and editing process, literally all of it. I would spend hours learning how to film, edit, and community building. I even went to college and got my Bachelor’s degree in film/video, mind you this was before being a “content creator” or an “influencer” was not really a thing. They existed but absolutely not in the way it does today.
Fast forward, while working my corporate job, I continued to create content on the side and slowly got more and more brand partnerships. By the time I was unexpectedly terminated from my corporate job, I had already built such a good foundation, the timing was actually so crazy.
By that point, I had years of content creation experience, a growing audience and signed brand deals that would generate more income than the remainder of my corporate salary that year. These are all taken into account when deciding to take the risk and not apply to any jobs as a “back up”.
If I had hated my job, had no audience, no experience, no income from content creation, I would have made a completely different decision. Instead of immediately searching for another corporate job that would have drained me, I decided to bet on myself and that was really terrifying.
Unlike a traditional job, content creation doesn’t come with guaranteed paychecks, health benefits, a predictable career ladder. The industry is changing constantly, the algorithms are forever changing and evolving, trends come and go, brands change budgets. But success requires both creativity AND business strategy. Every month (really everyday) you are responsible for creating opportunities rather than just showing up for the ones that already exist. You truly have to believe in the work that you are putting in and believe in your ability to keep on building.
As someone who grew up in a single parent immigrant household in the Bronx, I never imagined the opportunities that would come from taking these risks. They’re simply just not considered typical and not the “safe route” for someone who grew up in a similar background like mine.
I’ve worked with brands that I’ve admired from afar, attended incredible events, been in rooms with the most inspirational figures, been in a commercial, traveled to some beautiful places (not abroad yet but that is a HUGE goal of mine I’m manifesting), and most importantly I built a career doing what I genuinely love.
This experience has also changed the way I think about stability. People often ask me how I can be comfortable leaving a stable job behind to become a content creator/Influencer. My response is, stability is not always what it appears. We see talented people all the time get laid off from jobs they thought would last decades. We see some of the largest industries change overnight. No career path is 100% risk free. In my opinion, traditional careers come with uncertainty too, they’re just a different kind of uncertainty.
In any field, you must learn to adapt. Athletes don’t play forever, singers don’t sing forever, at some point every professional has to ask themselves what comes next? And content creation is no different.
I’ve learned that content creators who build long lasting careers aren’t just creative, they are also business minded. They think, how do I evolve? Diversify? Invest? Create and build opportunities that are beyond this app? The goal isn’t to be relevant forever but it is to use today’s opportunity to build for the future.
Looking back, I don’t regret taking these risks whatsoever. But at the same time, I don’t believe everyone should quit their job tomorrow and become an influencer. The right decision depends on the individual. You should still take the time to understand your finances, goals, responsibilities and your tolerance for uncertainty. For me personally, taking the risk was totally worth it because it wasn’t just a blind leap. It was years of preparation colliding with an unexpected opportunity.
If there’s one lesson I’ve learned from this experience, it’s this; know yourself, know your circumstances and know what truly matters to you in your heart and mind. The opinions of others will always be there but ultimately you are the one who has control of your decisions.

Brittney, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Brittney Christine, and I’m a full-time content creator based in New York. I create lifestyle, beauty and curly hair content and I love to focus on helping other women feel confident, live intentionally and embrace their curly hair.
Creativity has always been a huge part of who I am. I feel like all of the passions that I had growing up eventually evolved into content creation. What started as a hobby soon grew into a career. I spent years creating content simply because I loved storytelling, connecting with other women and expressing myself creatively.
Today, I partner with beauty, haircare, wellness and lifestyle brands to create authentic content that educates and inspires. My audience knows me mostly for my curly hair content, product recommendations, and “soft life” approach to everyday living.
My goal is to always create content that feels relatable, helpful and genuine. Creating authentically is super important to me. I don’t approach my content as a sales pitch, I approach it as a conversation because I’ve built my platform around trust. My audience knows that every recommendation, review and partnership reflects my real life experience. I think that’s why my content and partnerships resonate so strongly with my viewers.
One of the things I am most proud of is turning my passion into my full-time career. What started as a hobby because I was a shy kid has turned into a growing business that has allowed me to work with brands I look up to, attend industry events, travel and build a community of women who support and inspire one another. These opportunities are not something I take for granted.
Whether someone follows me for curly hair tips or lifestyle inspiration, I want them to feel informed, encouraged and inspired that they can create a life that feels true and authentic to them.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I’ve had to unlearn is the belief that my worth is tied to how much I can do. For years, I was only proud of myself if I were productive, if I felt busy, if I was helping others, completing tasks, answering emails, creating content and showing up for everyone around me, I felt accomplished and valuable. The more busy I was, the more successful I thought I was becoming.
This mindset can be so dangerous for a content creator because there is always more to do. There’s always another video to film, another trend to get on, another platform to post on. The work never truly ends and when your life is also your content, that can feel like every moment is a work moment. For so long I felt like if I wasn’t creating content, I was behind. But eventually I realized that constantly creating wasn’t making me feel fulfilled either. Which made me feel crazy because this is supposed to be my dream job, my key to living freely and flexibly. I began to notice how often I measured my value by numbers; the views, brand deals, followers, engagement rates, how much I was able to finish in a day. Even when I hit my goals, I wasn’t satisfied. Honestly, this is totally my nature. I am an extreme perfectionist Virgo. Growing up I would pressure myself so much to be perfect in everything I did that it actually caused me major anxiety to the point where I would fail the test, not get the opportunity or lose the game because I was so extremely hyper focused on that 1 singular detail, and I would completely lose the bigger picture.
That’s when I started embracing the idea of a softer life and living more intentionally. Just to be clear, not a life without goals and ambition. But a life where I do tasks 1 at a time because I’ve learned that’s my pace and that’s okay. A life where rest isn’t something I have to earn. Don’t get me wrong, the perfectionist is very much still in me. I have a tendency to completely lock in on my goals, go ghost, fully immerse myself in a goal. I’m just a heavily goal oriented person and I’ve accepted that.
Overall, my creativity thrives when I take care of myself. I’m a very introverted person and through accepting that, I learned that I personally need to limit my social time with others. I’m more quiet and observant so It’s okay if I’m not the most talkative in the room because that depletes my energy. Through relearning and understanding these things about myself and realizing they are not “bad traits”, it has made me much stronger creatively and in a business sense. I realize the way I learn and absorb information may be difficult and that was embarrassing for me to accept growing up when I was a bit more delayed compared to my peers when it came to learning.
My best ideas don’t come from forcing myself to work harder, they come from slow morning rituals, walks, nature, taking my time on a task or simply just allowing myself to live without documenting it.
Ironically, the more I’ve stepped away from the constant pressure to perform and work at the speed it seems everyone else is moving at, the better my content has become. My audience doesn’t connect with me because I post the most. They connect with me because I show up as my authentic self.
Today, I am still learning that my success does not require burnout. And I am unlearning that my value means being available to everyone and everything at all times. Every hour does not have to be perfectly productive. I am worthy whether I am creating, growing, succeeding, resting or simply just being. The more I embrace that, the more freedom I find not just as a content creator, but as a woman.

We’d love to hear a story of resilience from your journey.

I feel like when people think about resilience they imagine that one defining moment or overcoming a big setback. For me, resilience has looked much quieter. Showing up day after day no matter how I felt or what I was going through. Building my career as a content creator wasn’t something that happened overnight, I didn’t have anyone who showed me the way of this industry. I just started with an idea and my camera.
What so many people don’t see is what happens before the finished video is posted, before the exciting event invitation or brand partnership announcement. The hours spent planning the content, filming, editing, going back and forth on emails, reading contracts, negotiating, deadlines and so much more. You’re learning how to run a business all on your own. And as your platform grows, so does your responsibilities. I learned FAST that being a creator is a lot more than just creating. There were times when I was juggling my personal life, deadlines, filming, events and thought to myself, wow this is a JOB! And like any job, you need to overcome obstacles, have discipline and take it seriously.
The resilience is built on days when a video underperforms and you create another one anyway, it’s built on days when no one sees the immense effort you are putting in behind the scenes. The most resilient thing I can do is keep going and realize that you’re not done on your journey yet.

Contact Info:

• Website: https://www.tiktok.com/@brittney.christinee
• Instagram: https://www.instagram.com/brittney.christinee/
• Youtube: https://www.youtube.com/@Brittney.Christinee