We caught up with the brilliant and insightful Brandon Robold a few weeks ago and have shared our conversation below.

Brandon, appreciate you joining us today. Early in your career, how did you think through the decision of whether to start your own firm or join an established firm?

When I first started out in real estate, I made the decision to join a team rather than go out on my own. At the time, I knew that while I had a passion for helping people with one of the biggest financial decisions of their lives, I didn’t have the depth of knowledge or experience to confidently advise clients from the very beginning. Joining a firm gave me access to seasoned agents and consultants who had been through all kinds of market conditions and client scenarios. I saw it as an opportunity to learn from the best while receiving invaluable training and mentorship.

Looking back, I absolutely believe it was the right choice. Real estate, especially in the middle Tennessee area, can be fast-paced and competitive. Having the support and guidance of a team allowed me to learn the ropes without the pressure of doing everything on my own from day one. Those first few years were a mix of excitement and challenge. I was eager to build relationships and serve clients, but there was also the steep learning curve of understanding the market, contracts, negotiations, and the emotional component of helping people buy or sell a home.

The team I joined was instrumental in helping me navigate those early years. They taught me the value of patience, consistency, and always putting the client’s best interests first. It wasn’t just about making a sale; it was about building trust and long-term relationships. The support I received laid the foundation for how I’ve grown my business today. I now have the confidence, experience, and network to stand on my own, but those early years with the team were crucial to my development as an advisor.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

For my entire life, I have never shied away from chasing my dreams. At 12 years old, I picked up my first guitar, learning the basics. From there, my love for music took off. From playing in church to starting a country band, music has always been a core part of who I am.

In college, I auditioned and was accepted on one of Liberty University’s touring bands, receiving a full-ride scholarship that allowed me to get an education without accumulating debt. Recognizing the uncertainties of a music career, I studied business and worked corporate jobs at Walmart and major suppliers like Starbucks and Purina, all while pursuing my passion. This balance allowed me to provide for my family consistently while still doing something I loved.

The decision to move to Nashville came at a time when I had found stability in the music industry. In many ways, I was living my dream—I began touring with a Grammy award-winning Christian artist, Zach Williams, spending my days on the road traveling from venue to venue.

However, the 7+ hour drive from our home in Arkansas to Nashville was starting to take a toll on my personal life. My wife, Jo Anna, and three children will always be my priority. Every time I began that long drive, I couldn’t help but think how much of my life I was wasting driving—something needed to give. So, in 2018, we picked up our lives and relocated to Nashville.

We settled the kids in, finding a great new school for them. Right away, we recognized how inviting this community was to us. There is always something to do, and of course, we love the music scene here. I continued touring, finally having a balance between work and being there for my family.

Then, just when we were getting into the swing of things, COVID-19 shut everything down. Music venues were closed in March; we anxiously awaited news of when we could start playing again. Surely, I thought, this couldn’t last until summer. But, as we all experienced, it lasted far longer.

As the days turned into weeks, I knew it was time to pivot. The ability to pursue one passion had been temporarily taken away, but rather than succumbing to the uncertainty, I decided to embrace another passion that had long been on my radar—real estate.

When I received my real estate license, I knew I wasn’t interested in taking a sales approach. If I am going to help someone through one of the biggest financial decisions of their lives, I want to make sure I am doing it authentically, aligning the entire process to fit their needs and protect their best interests. Approaching real estate with a service mindset, I was able to help many of my friends in the music industry and, from there, continue to grow through referrals.

In the fall of 2020, we were able to start playing concerts again—I’m grateful to now have two passions in my life that I can pursue wholeheartedly. My wife is also in real estate; we have not only been able to help our clients achieve their real estate goals but also have established a strong foundation to build long-term wealth through real estate investing. It has been great to forge our distinct paths in the industry while also collaborating and sharing ideas.

I’m proud to have crafted my life around the things I value most as a husband, father, musician, and REALTOR®, demonstrating that with dedication and determination, you can truly write your own story.

My approach to real estate revolves around a genuine passion for service and a commitment to understanding my clients on a personal level. Specializing in assisting first-time homebuyers, relocation and investors, my focus is on building authentic connections and providing support throughout the entire process. My expertise extends to deal analysis, 1031 exchanges and tax benefits, helping clients make strategic investment decisions.

With a laid-back, personal approach, I prioritize meaningful conversations to uncover my client’s needs and ensure they feel comfortable and informed at every step. My objective goes beyond merely selling you a home; when you choose to work with me, I become your advocate, dedicated to representing your best interests. My focus is on discovering the perfect match for your unique goals, even if it means advising against a transaction altogether. Your satisfaction and long-term success take precedence in every decision and recommendation I make. I’m dedicated to serving as your lifelong REALTOR® and friend, here to support you through every phase of your real estate journey.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele has been building relationships based on trust and service. I focus on truly understanding my clients’ needs and putting their best interests first, which has led to many referrals and repeat business. By offering personalized guidance and staying connected even after a sale, I’ve earned long-term loyalty.

Social media, especially Instagram, has also been a great tool for connecting with my core audience. I share market insights and success stories that resonate with couples buying their first or second home, keeping me top-of-mind and accessible.

Any insights you can share with us about how you built up your social media presence?

I built my audience on social media by focusing on value-based content that truly speaks to my core clients—couples in the 30-50 age range looking for their first or second home. Rather than just posting listings or sales pitches, I’ve made it a priority to share content that’s genuinely helpful, like market insights, home-buying tips, and success stories that my audience can relate to. This approach has allowed me to connect with people on a deeper level, build trust, and keep them engaged over time.

My advice for anyone just starting out is to focus on creating content that provides real value to your target audience. Know who you’re speaking to and share information that solves their problems or answers their questions. Consistency is key, and so is being authentic. Don’t be afraid to show your personality and let your audience get to know the person behind the business. Building relationships, even through social media, takes time, but when you prioritize your audience’s needs and give them something valuable, the results will follow.

Contact Info:

• Website: https://www.BrandonSellsTN.com
• Instagram: https://www.instagram.com/brandonrobold/
• Facebook: https://www.facebook.com/profile.php?id=61555939880795
• Linkedin: https://www.linkedin.com/in/brandon-robold-48280a17b/
• Youtube: https://www.youtube.com/channel/UCfoAVFgcp6lqduxfkPQEA4A

Image Credits

Josh Snider – J Snider Studios