We recently connected with Brandon Jordan and have shared our conversation below.

Brandon, thanks for joining us, excited to have you contributing your stories and insights. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

I first began playing guitar when I was about 11 years old, I am now 30. I didn’t start singing until around 2020. Then in 2021 I began writing and recording my own music. From then on I kept writing more and more and performing 3 to 5 nights a week in the southeast region. All the while I was maintaining my Army career which started when I was 18. Each new year that came brought more and more opportunities with music. The songs I was releasing were becoming increasingly more popular every month that went by. I began getting invited to open for much bigger artists on a regular basis. Some of which included Creed Fisher, The Lacs, Trapt, Rehab, Kentucky Headhunters, and Bryan Martin.

In September of 2024 I opened for Paul McCoy of 12 Stones, and Scott Bartlett off Saving Abel. That night changed everything. After the show Scott Bartlett came to me and offered a management deal with his boutique management company, Lifted Artist Management. I obviously signed that deal, it’s not often that young artists get an opportunity to be managed by a multiplatinum guitarist. At the time Saving Abel was on hiatus and Bartlett began taking a large interest in the music I was making. A couple short months later he joined my band as the lead guitarist and also as my business partner with my brand. That was the moment my music career became a tangible thing for me and I had to make a decision.

I had just hit my 10 year mark in my Army career, halfway to retirement. At the same time music was what really made me happy. This was a very stressful decision because I have more than just myself to think about. I have a wife and five children to provide for. My thought process was this, “I don’t want to look back on my life one day and wonder what if. Also, if I don’t take a chance on myself no one else will.” On top of this I want to show my children that anything is possible in this world if you are willing to put in the work to make it happen. So take a chance I did.

In 2025 I was released from duty and I began touring the country. This was my first year as a national artist and I performed in over 40 states, went on two national tours, released 4 singles, and gained well over a million streams.

2026 is already shaping up to be even better than last year. I have signed with an agency (M7 Entertainment), I just finished my first ever EP (release date TBA), I am embarking on my own tour (the Loud and Rowdy Tour), I also will be on tour with a large rock band this summer (more info TBA), and there is a very high chance that I may be selected to be a contestant on a very prominent singing competition tv show this year.

So with all of this being said, I did take a huge risk. So far it has been absolutely worth it. This has been the hardest I have ever had to work in my life, but at the same time it feels like I haven’t worked a single day since leaving the Army. Cody Johnson said it best,”do what you love and call it work.”

Brandon, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Most of this question was covered in my first response. I can talk about the music I create. My music toes the line country and rock. I grew up in Alabama so you can imagine country music has been a part of my life pretty much since birth. I also have been a fan of rock music since I was a kid as well. Growing up it was Hank Jr. and Sr, George Jones, Willie Nelson, etc. as well as Lynrd Skynrd, Motley Crue, Allman Brothers, AC/DC, and so forth. Later, more influences came along like Nickelback, Saving Abel, Saliva, and other rock groups prominent in the early 2000’s. Pretty much if you take all of those sounds and mix them together, you have me. I play music that I like, and I sing about what I know. Lyrically you have the story telling of country music, and sonically I just like to rock out. Heavy guitars, heavy double kick drums, thick bass tones, big harmonies, and a story about something I’ve either lived through or seen someone else live it.

What do you think is the goal or mission that drives your creative journey?

My main goal in all of life itself is to make sure my family has what they need and are well taken care of. With have a wife and five children, that comes with a lot of expenses. So I want to make a lucrative career in music. I love performing and writing music so much that I literally could do it for absolutely free and be fine with living in my bus eating the cheapest meals I could get. With that being said, I’m not doing music for the money, but I have to make money doing it for my family.

Can you share a story from your journey that illustrates your resilience?

In 2025 I went out on the Long Way Home Tour with Overtime and Krizz Kaliko. As a direct support artist on tour, I wasn’t getting paid other than what merch I sold at the shows. To many people this may sound like a bad business move, but there was more to it than that. As a brand new artist trying to make a name for myself on a national scale, I was very grateful for the opportunity to get in front of Overtime’s and Krizz’s audience and share my music with them. This worked out great and I gained thousands of new fans in just a short couple of months.

Here’s the struggle. I had to handle my own travel, lodging, and food. I own my own tour bus so I had the travel and lodging handled. The problem was that my bus is a 1982 MCI tour bus. Although it is really nice especially for its age, the maintenance on a bus that old is extremely expensive on top of the fuel cost. I had a lot of breakdowns and very very little money to cover the expenses. I spent countless hours in parking lots and on the side of the highways turning wrenches in the summer heat. Luckily in my 10 years of army service I learned a lot from being a welder and a UH-60 Blackhawk helicopter mechanic, so there’s not much that I can’t figure out how to fix. On top of the breakdowns I had to do all of the driving for a while. On multiple occasions I would be up all night turning wrenches, then drive 10 plus hours straight into a show, perform, then start rolling to the next town.

Through it all, I made it to every show on time and not only got through it, but also made the most of it.

Contact Info:

• Website: https://www.brandonjordanmusic.com
• Instagram: Brandon_jordan_music
• Facebook: https://www.facebook.com/share/1BozimLt77/?mibextid=wwXIfr
• Youtube: @BrandonJordanMusic

Image Credits

Jim Foster
Mandy Michelle Photography